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April 11, 2011
By Paul Childs
The success of mobile advertising typically has been measured predominantly by the number of clicks that a campaign generates.
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","iv":"aec4a6327fbf3e4543985cb8d9f921bd","s":"f99d0affe4ce99db"}
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