Columns
September 13, 2018
Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media
{"ct":"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","iv":"a23acf8aa684b7fc341a257308adf8ed","s":"ea32e2f8af89e3d0"}
Share your thoughts. Click here