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Mobile

Hugo Boss builds community, drives foot traffic with international foursquare contest

November 30, 2011

 

By Kayla Hutzler

Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. Aston Martin to build 45-story residential complex in Brazil
  6. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  7. Pernod Ricard flags first-half sales decline
  8. Bentley commits to cutting airfreight emissions worldwide
  9. Burberry includes consumers in Shanghai journey with social media
  10. British designer Clare Waight Keller joins BFC board
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