Mobile
November 30, 2011
By Kayla Hutzler
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
{"ct":"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","iv":"3616ca88e3b03896b34a8145bd3579d9","s":"31f59bf413802e61"}
Share your thoughts. Click here