Mobile
November 30, 2011
By Kayla Hutzler
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
{"ct":"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","iv":"b19dd0eda13eb86b515f55c8ad540058","s":"8356f7bc91545131"}
Share your thoughts. Click here