Mobile
November 30, 2011
By Kayla Hutzler
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
{"ct":"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","iv":"cc749bf01de7eed721449fb3cb2465c9","s":"8894f96bb8e8c7bb"}
Share your thoughts. Click here