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Hugo Boss, digital agencies, BMW and Baselworld – News briefs

March 31, 2014


Today in luxury marketing:

Hugo Boss goes big in Hong Kong
Hugo Boss celebrated the opening of its two new Boss stores in Hong Kong with a glitzy harbor-front party March 26 night. The stores — one in Central and the other in Tsim Sha Tsui — are on either side of the city’s harbor, Women's Wear Daily reports.

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