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Out of home

Jolting jaded consumers with out-of-home displays, events

March 31, 2014


SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.

The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.

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