By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
{"ct":"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","iv":"09366fa558ea379a70391dab630eae6d","s":"898f62639649206f"}
Share your thoughts. Click here