By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"3b8d89c77c343bb3b0a7ee70cffbbe56","s":"69a48f5686c4bf7a"}
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