By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
{"ct":"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","iv":"224a06fb1d816d159d74634181f6d0b2","s":"1e11b44e90014025"}
Share your thoughts. Click here