Targeted messages related to Father's Day are a good way for brands to catch consumer attention and stand out in email inboxes, according to experts. And Hugo Boss, Kiehl's and Frette know this.
Retailers ranging from Frette to Kiehl’s recently sent emails that boast perfect gifts for dads with headlines such as “Greatest gifts for Dad” and “Secret sale for Dads + free shipping.” Father's Day is celebrated on June 19, and ranks as one of the top-spending holidays along with Valentine's Day and Mother's Day.
{"ct":"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","iv":"56933271e48d7f35244db083321671f6","s":"f874e43f06c8f876"}