Targeted messages related to Father's Day are a good way for brands to catch consumer attention and stand out in email inboxes, according to experts. And Hugo Boss, Kiehl's and Frette know this.
Retailers ranging from Frette to Kiehl’s recently sent emails that boast perfect gifts for dads with headlines such as “Greatest gifts for Dad” and “Secret sale for Dads + free shipping.” Father's Day is celebrated on June 19, and ranks as one of the top-spending holidays along with Valentine's Day and Mother's Day.
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","iv":"663152a83e1f1998b17d5529612f0f6e","s":"843f4be5e4e747a1"}