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Multichannel

Hugo Boss reaches masses with multichannel runway show streaming

January 20, 2012

 

By Rachel Lamb

German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Moncler returns to the slopes for Grenoble campaign
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
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Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance