Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"5890211dac89302f6be66bda83795528","s":"1c140a34821c674d"}
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