Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"46e8a2174f61bddb26ad2457b51f87b3","s":"9f25fbd6599f658f"}
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