Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"704187ea17168ead70101d20ac3a6f95","s":"d5c92fa85bd0d5a7"}
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