Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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TsIkfECGoGFQYgJ3yQtKyU6FyaXfj0byu0o8XY9MEOzWVpadTzP7oLr9XT+SmzUYiadIec0p1WOsBqyxckBd7chyWLDqPJLCI2ficLVorvvq2faBBJj9Xcn0whYBXcEsKWrHJqgF\/UCYBLrCh9nYvt+l+AmN2xdrWrru7DH51OKYknpoL8\/0emoYiLexA0hyVGjsrZWK4y3D41WGacYUF\/vO4i\/JlEQKqnPKqlJknID+f0nRcWOYXbupg4DfCHlGYnzrGPEYaztUMsW6xPJ2MeLP3FcYY2PU0VNwAVSf6vr6Ooz1GmsVhsywx4x2TkDdjbPL+5w2FOBulsKfbaJM99AzLtCO7MpJdetY\/BO3PgBSEu3ku9xNBJYuphgrtPtXkrxJcDbHh8eH+GQAWowIXg2N33avB2ED\/G8HGmXuIoPobiDwVpJaXi6Pqxu9UKtBt6SkcyNDtnq\/3KrwZCr7VVMliIKfhXOXcFC6OCAXroNosRVQg3r8lTZym+LEN\/+MjHgVU8KOV\/EO\/RXT8\/EORYad\/OYjv2jJ7PvaFmAZ9Y4FXCdTP\/Vkligsiyl7S7bl53hcoQESbiYTc1qc3hbqg\/hVDYkaLzYqD3mI1Y7EsScKka6D4CuY7Ko148zAzOWnuQzJBDqjuFXfAdPF6RHr6J9x\/KPUhkF0m4MruKrTtXE9slioWj5Q9b0VKbzY8qE3iPe\/V+iMeBXUotBi\/oYA3JjLuXSfGaDuB61SVGOTb9x1o59AksYN53umf0MMN8s2NrL2m4oaZlLh6HXlbA1WekhtSsBdhRsmzKxydObtDYsd2X5uF9Nco4A9s0+cHKBU66us5nKhVEJM09hr32erN0f6VXzd\/qwuZGQqMnrYhhT0NSXyl6BiOhoNVMA0hTm0dKK\/WBW2cUEQcbWtzGSVnHu\/E+MotkjMaZtEJDfM6QhNqX90jpazvYSfoR+a94wFd5UVMZLxEVfrhzempmjQGRBNyeocxoHhxEycsci1CoBwd1slQBR8VzJ8VVbkoc3zVoOuQKE61tId6AY2UjrFGwmEu7so2RfXq+ZTayAjc7xZDD21YRW13qDUDTWIgo+l7tow8EmlJA6BOf6ED71nMaFLb5H7nsSc3AfvBuS8uaQ5YdaLHwN29k0b6dbf43fjI1DG8LprWhMcuLNTv98hXK84yI1nFeI7H1Ycfb9l+opGju1AWEIGIs1D6feSXuNPR6v0FfSNViG1n+IBn51iJpFpTjEjK9XSMOYU3QsfLdyXP+dP2jUQ05Sr7YOurs9WwIz6PedslSV5+4F3xueFR8szC4XBbQaf1EwxnZKJ+lyLLbS+d\/wc63p+ZX9dM+xovaIZ7yqpvQcCkjmfOnzhUMIJVvhxw6VbclkTmHBumkX8N+6DXoq\/4BHBrE9OrZhlcfP0lMBbQWRL8l5ma0WFNU1\/np\/AUxNCmSKFcwRv\/lD2qE1dBfh5eWcBft6qmvxHiG0B52p5LSc7\/orkWi1VaId5Sf5qzzBH8ajCzfMGbmhLqVxfi2KpVjZuE5vVbfFVXXxcQ9TGn2SvtbQWlb4A4sn91rBnPfEa09TiRTjNHqoY5goy79z4Rj2iVI9LNXC643eDb+Z6N4Cf7MUdK1KwtDlovPMBKLKKiDoQaDjCvmJB7RhbKj8v4Jj1IiAbbsPiUtUAwPxl8e6MswUjMt1MYhDGcFe\/QcIaTWxvbehy99SbeC\/19HQl4T8l3o650LtD8xYZ56UoAErnBqb\/ugAXhYq1gWGDjuvQG0B6zezK\/dZTh4mOEYF79Q6P6PEkxO\/3DW4qkspXekrG\/g\/ZdIpkqc1KgIWvMNdyTAVIWLVDYWh38i5JNw1vrFZ7tWvrccZpDBaGNYcZKrDZe5zU7f9JVa84nt0UyyiMVi+YqJUD8x9BVXsV5zqwiwYlwmAHox7qBGkTFBrJXG+WYzfpwoCImz2aubvIYnaDFMT54M3EhRQe5lOQUen6o5kIri4Foly\/jqk1DUngUtQhmhX2LN3HWjXngNCHgXMjdykj5JPnb7LsFWXeNqSPv1mTT1IHeh79JUBPYNu9aCSTEm1cApGynW\/XExDIqczPlcvoqncAWjOg4Wv7scSj9iEuHb0utrqPHslmylh\/fdmkrpM3Gq3zjGqOfn1hcjxbPhfwRWwiVcRHMyk4Foc0SDiYMjKnVxQo4Dbq9BvqrAcM1nGutb0aKfGDMbOshgFGelEOsMlG1DncUFa7+XfdGbmH2Zk1EtopHkOqG6WuTeLg7h+KsjEBEgGz5nD+tLDqhPOnn6sfAcp7p2CnbxDOqxlEDS8nt6t0oPRMnP5UCcTvRjkynWEgibsjDl6fgxiuT8NU\/v1JnmGZA8FW\/ieyDPulwfA9JyZM1MDBEwwwICT18ZvG2ppMmKFYZaboh6L4+eIF1YcVnTBtGYYavyZ1WdLxXPUchfRcc\/n2olrqqentCifVIrIgdl9PyVZy9ARj6qTPUVaWWc8pHd4hRZIqemhoDUn8m9L6Cu7F3Jf2Lp+0ur+f121NmFnhbI7b99S1EB5U3Hf\/ePV+veGpEbMvWSpN\/W4kXKCv0I8aT\/iYlqLpxHz+4tg320fykcQTESdODEXY0BkR\/EVPsnSVtLh9Ws87Hp9PynGUnxQn0IJCHbCv7el3CJ9A6ra\/xnkpTpg2EfKIQq9GBBYw46x\/T8D43gCQH6K9yIpZRcQ0T3sG5f+hHJWxT2scy0BWI\/\/d19BgKGHh36OG1DSTg3a09x5Nb\/oxx9MCx0h5NlPiA5a693K5M5++lr\/u3AUFzL2SnuL0IJc3C+zqxQ+83EoAMd6z1DdhedYb\/JHtEHCQlOtJG9\/fo9rllZaGiNEwWE0K4t92RyYLp6QkydoYxHjZFvuB3aVj3Jr4mJyTzE\/cxoRagjTCxd1XcoIUnynSXydN5+X7Vdiq9fXDnBG1kI+Bq7tQ7G1FjkFhOv+3\/yZOFlGr0KqUMChajYDm657AdS\/gNWBAIeW3uhg0+bhpT8dXwa60NUIunVnd29wKh3+m2zMphuV8HV4CvpK5z5pwsLCkrGq\/+gsE0LjWE4RfKYMTyebncnC44md8+CUVp23zjbsncugYTHN3Sycbxmlq7lTPuiLUMh3jTEFSH7f1KKU9Ip53EPt8FTipJVZHRRrRhEb97cYax0LaUL1EOYm+qFes2b0BnL8jl1Mq3XMb3ZhA+BhuUu7+jrX2WYfMBXmmYbPvVKfb7qu9ZRPOmXWUCDnG+5VwUpvzxExiJlqzE19OKiLeonK1GtwNZINS1AXmSSuYzKLHmS3kma1KnA6bFekETl24d43Itq6t8vdxbBuvgRWR1nz1YFePnHPiAeeSofbSN+bGKIcQaZGiqpDly2ptkCkOvm\/oAJyRbyTKJKLxHa4od3p6E3IS8Yiqg6R3CLanFXkBUX7TP\/RetIP42AIa7M5FitcuudI0ZbHe0M+p\/zIU\/pCrQa+bxtT3cDz1ZAeIR2vbF+\/ItXia0Wb\/eR8lWvihrp6ssM\/x77+ndmv6VT8Kh4+eYFRTzcF+xBEtdu6bQonlln00EYUF2k0U4roLNS0Br9fzY6pK\/U6I0AC30iygavFOIymKuc+gwv67so0sn1Dr+hYRcmgfkMRAuSxQMKKhYtdJhWMgYNmyANbMBBEnpIcCfFw\/SQd7C1iz0XgjRJTIux7PyicoTA7xrp17Q2P9OR6oifHg37GykV+G8B1jwcCcgKdrTtjJK8f+dfsIFEEp\/3LtLvuHqPpqRrB2y6i8rzCY4hv0LFPx8eHkSgl7ZEjWcMZvSBboIyTuGjK+H3M3k1Npi5ZIMFOoOkTZy1O8VaD4Hzio2PW3zWoAWBqt4nbz19MuTWfPlJKb5PrSn1X9oMjdhzDQVnisxHgtiYTgqKur39s9y6xlFBhyFCK+hoY7cHicwZZLbfEr5D94XnRF+o6Ng6CcJlupo8n9xzCTiZKkSaIKmLQSeVxqOKQ8J3F+\/nTdGVILChl4f9v+7TCyPssu65lwr\/iv0JgBn5SKCuGz0cfE7GsLVkanx5AH987\/1qEX4wfjHeOH2h+S3RKw47WwL2AK9UXRPaiKtrHIvOZWCoIcPyJ5nl5u2WbqpyMMSiZXPYQy6ffzkEajgM+2+lH0xqgKxMmQVQT8aKB+EaUL6VYph6Zw0MEqOxEcIrnMV0PcficowVXPNRk5xu9jngkEvyby9kLOiwIe4EgAUNnlPh7B8Z\/HB7BaNTcYvFpHjtlioKVMPZYp9j3ZBM8Ee6hzZD6Ut1PVXbyWz4fh2eprda5JTuSlnwOMs1bI+NMoE7s8bHmpp56+O6+ls1OT+QbZWqPKcgB9xB5IfkyR2wRbxuDT41HHPbRVlsao4qv5hRpfH\/ThUfq\/75qDye+gTt54Krl38uAGXEgpt7feH+miLGw7DqXqEgggICv32xm2KA78IGOgJVM5r5aMaZCIoj","iv":"e0e07c06ae2abe9e971f31206c62aaf4","s":"d0047fc84987a7ad"}
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