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Multichannel

Hugo Boss reaches masses with multichannel runway show streaming

January 20, 2012

 

By Rachel Lamb

German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Legendary architect Frank Gehry dies at 96
  7. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  8. Versace announces exit of Dario Vitale as creative director
  9. A. Lange & Söhne opens doors to London flagship
  10. Buccellati brings retrospective show to Shanghai
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