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Multichannel

Hugo Boss reaches masses with multichannel runway show streaming

January 20, 2012

 

By Rachel Lamb

German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Panerai docks in Osaka’s Hankyu Umeda department store
  7. Swarovski, Ariana Grande release sophomore capsule collection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Longchamp, France’s Shapers Club form artisanal connection
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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