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March 11, 2026
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Events/Causes

Hugo Boss targets sailing enthusiasts with the Barcelona World Race app

February 2, 2011

Hugo Boss has a sailing partnership

 

By Rachel Lamb

Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
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