Marketing
March 27, 2024
Predictions state that values-focused marketing and products that make the world better could grant financial success to companies. Image credit: WGSN
By Emily Iris Degn
Trend forecaster WGSN has predicted the four types of spenders that will be key for next year’s financial gains in its Future Consumer 2025 report.
{"ct":"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","iv":"9c95e734031d6c7d4b56077022eed44d","s":"58d7a65cdf685680"}
Share your thoughts. Click here