Marketing
March 27, 2024
Predictions state that values-focused marketing and products that make the world better could grant financial success to companies. Image credit: WGSN
By Emily Iris Degn
Trend forecaster WGSN has predicted the four types of spenders that will be key for next year’s financial gains in its Future Consumer 2025 report.
{"ct":"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","iv":"b5da13fc17d5c544e1363f0f83d2ccf9","s":"9e2b91316228771e"}
Share your thoughts. Click here