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Oct. 11, 2020
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Mobile

IBM exec: Cognitive capabilities can identify consumer patterns, drive sales

May 12, 2016

AI and chatbots are bringing cognitive capabilities to the mainstream Cognitive capabilities are entering the mobile mainstream

 

By Staff reports

NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Day’s wrap: Chanel, Cartier, LG Signature and US luxury recovery
  3. Hennessy inks partnership with tattoo artist for limited-edition bottle
  4. Hennessy X.O. celebrates 150 years with a limited-edition Frank Gehry design
  5. Roche Bobois outfits two suites overlooking New York skyline
  6. Hugo Boss forges partnership with blogger Caro Daur
  7. Creativity, empathy key to engaging with consumers: Moët Hennessy exec
  8. Why the US luxury recovery is not comparable to China’s
  9. Hermès is playfully busy on Instagram
  10. Cartier names Condé Nast alumna as first diversity executive
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