Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"23bf5cbf0751c171d5367e0bc7b8f66a","s":"6c93e462bb8d8236"}
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