Luxury Daily
The authority in luxury news.
April 20, 2024
  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  7. Dior explores the craft of Sauvage in new campaign
  8. Jimmy Choo hits the green with golf-inspired capsule
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. 'Balmain Beach Club' exclusives go live at Neiman Marcus
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

IBM exec: Cognitive capabilities can identify consumer patterns, drive sales

May 12, 2016

AI and chatbots are bringing cognitive capabilities to the mainstream Cognitive capabilities are entering the mobile mainstream

 

By Staff reports

NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  7. Dior explores the craft of Sauvage in new campaign
  8. Jimmy Choo hits the green with golf-inspired capsule
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. 'Balmain Beach Club' exclusives go live at Neiman Marcus
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Mandarin Oriental hosts charity gala in London
Alexander McQueen exec lands CEO role at Harvey Nichols
Nordstrom family circles back on plan to go private

‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada