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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Valentino uses imagery in mobile ad on British Vogue

February 26, 2015

Italian fashion brand Valentino is looking toward its U.K. consumers with a mobile, tablet and desktop advertisement on British Vogue for its Mime by Valentino Garavani collection.

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Neiman Marcus creates specialized mobile wallet for payment ease

February 25, 2015

Fashion retailer Neiman Marcus Group is giving consumers a new way to pay with the launch of a brand-specific mobile wallet.

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Leading Hotels of the World shows off its uncommon perspective via mobile

February 25, 2015

The Leading Hotels of the World is showing just how “remarkably uncommon” its properties are with a series of advertisements housed on travel magazine Departures’ mobile Web site.

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Lane Crawford teases exclusive Dior launch via Instagram

February 24, 2015

Department store chain Lane Crawford is building interest in its upcoming exclusive pre-launch of eight Dior handbags with a social campaign that prompts consumers to visualize the bags within an ideal wardrobe.

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Visa Checkout boosts digital conversion rates

February 20, 2015

PALM DESERT, CA – In 2015, United States consumers will spend an average of 15.5 hours consuming digital media and will witness about 29,000 marketing messages a day, according to an executive from Visa at eTail West Feb. 19.

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Burberry entices consumers with eye-catching mobile banner

February 20, 2015

British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.

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IWC creates visual dialogue with enthusiasts via Instagram

February 19, 2015

Swiss watchmaker IWC Schaffhausen is sharing its cultural icons and encouraging its fans to do the same through a social media contest.

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Biometrics, tokenization gain steam with MasterCard, Visa commitments

February 19, 2015

With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.

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Balenciaga reaches fashionistas on the move with Style.com ad

February 18, 2015

French fashion house Balenciaga is appealing to the fashionably informed readership of Style.com with an advertisement on the publication’s mobile Web site.

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