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Bentley updates app to accommodate newer models

October 31, 2014

British automaker Bentley Motors is generating interest in its vehicle-dedicated application that now includes the Continental GT V8 S and GT V8.

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Chanel shows off fall handbags via interactive mobile ad

October 30, 2014

French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.

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Neiman Marcus simplifies purchase process with mobile photo feature

October 29, 2014

Department store chain Neiman Marcus has updated its mobile application to provide a quick and easy shopping option for consumers through a new “Snap. Find. Shop.” feature.

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Baglioni Hotels highlights Milan’s charm using Instagram contest

October 29, 2014

Baglioni Hotels is looking to attract global travelers to Milan with an Instagram contest that draws on the city’s top places.

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Loro Piana aims for conversions with new mobile site

October 28, 2014

Italian cashmere brand Loro Piana is expanding its mobile commerce beyond its iOS application with a mobile-optimized Web site.

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Bloomingdale’s returns to selfie Instagram contest

October 27, 2014

Department store chain Bloomingdale’s is reintroducing its selfie contest by asking consumers to upload images with the hashtag #BloomiesSelfie.

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La Mer targets jetsetters with skin-protecting travel regimen

October 27, 2014

Estée Lauder Cos.’ Crème de la Mer is ensuring its consumers #ArriveHydrated with a travel regimen, product guide and a social conversation on Instagram and Twitter.

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Lexus assists early-stage research with apps

October 23, 2014

Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.

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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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Net-A-Porter incentivizes engagement from 1M Instagram followers

October 17, 2014

Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.

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