Mobile

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How marketers can leverage revamped iOS notification widget

December 19, 2014

As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.

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Hermès links holiday to travel with Departures mobile effort

December 18, 2014

French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.

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62pc of businesses still treat mobile as a new technology: Forrester

December 18, 2014

Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.

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Chandon makes it glitter in Elle mobile ad

December 17, 2014

LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.

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Marketers quickly embrace simplicity of Yo app

December 17, 2014

The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.

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Delvaux ups consumer interaction with two-screen holiday effort

December 16, 2014

Belgian leather goods maker Delvaux is bringing its holiday campaign to life using augmented reality.

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Why are mobile email open rates declining?

December 15, 2014

Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.

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Coty optimizes for mobile to provide modern showcase for brands

December 15, 2014

Beauty products manufacturer Coty has joined the world of mobile optimization with a new Web site and employee intranet, both to offer a modern design and approach to showcasing its brands.

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Bloomingdale’s launches interactive, shoppable Instagram gift guides

December 12, 2014

Department store chain Bloomingdale’s is highlighting more than 500 gifts in a clickable Instagram guide.

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Estée Lauder curates gift guide with help from Aerin

December 12, 2014

Beauty marketer Estée Lauder is highlighting its family connections with a holiday Instagram takeover by Aerin Lauder, granddaughter of the cosmetic company’s eponymous founder.

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