Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.
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Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.
Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.
French leather goods house Hermès’ seasonal digital magazine, Le Monde D’Hermès, has been overtaken by curious creators.
Swiss watchmaker Raymond Weil is releasing a new contest on Instagram in honor of its three new music-inspired timepieces.
German label Hugo Boss chose Details magazine’s mobile Web site to showcase its fall/winter 2014 collection through several advertisements.
Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.
Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.
The Ritz-Carlton is allowing guests to further personalize the memories of their stay at one of its hotels with a mobile application update.
During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.