German automaker BMW is teaming up with Sony PlayStation to encourage players of Gran Turismo 6 to capture images of the automaker’s vehicles using the Photomode feature.
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Department store chain Nordstrom is attracting beauty-conscious consumers to its Anniversary Sale with an advertisement on Condé Nast women’s magazine Allure’s mobile Web site.
German automaker BMW is providing owners of its i-series vehicles with an application that houses useful vehicle information.
Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.
German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.
French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.
Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.
The FashionLoyal application is being released on the Apple iTunes Store for fashion enthusiasts to become better involved with their favorite apparel brands.