Mobile

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BMW encourages Pandora listeners to build an i3 model

April 17, 2014

BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.

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Saks promotes range of footwear with varied Vogue mobile effort

April 16, 2014

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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Pucci encourages scarf selfies with camera app

April 15, 2014

Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.

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Lexus places chief engineer on the tweet seat for NX debut

April 14, 2014

Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.

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BMW aims to equip ConnectedDrive service with real-time maps

April 11, 2014

German automaker BMW is fine-tuning its in-car navigation system with mobile enhancements that enable a more seamless experience.

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Ralph Lauren egg proves most popular in Fabergé hunt

April 10, 2014

U.S. fashion label Ralph Lauren’s egg has been cracked the most times out of the more than 260 art installations hidden around New York as part of Fabergé’s Big Egg Hunt.

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Lancôme uses banner ads and pop-ups to catch consumer attention

April 10, 2014

French beauty brand Lancôme tied its beauty products to the rich and famous with a pair of banner advertisements and pop-ups on the mobile Web site for Condé Nast’s Vanity Fair.

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Mandarin Oriental looks for guest hot spots with Sina Weibo contest

April 9, 2014

Mandarin Oriental is hosting a month-long photo competition through May 7 on the popular Chinese microblog site, Sina Weibo, to boost guest engagement throughout the region.

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Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Hermès creates origami app to accompany print magazine

April 8, 2014

French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.

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