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Lexus evokes emotion in social video for Enform app

May 26, 2015

Toyota Corp.’s Lexus is reminding consumers of its Enform application with a social video focused on a familial moment between father and son on prom night.

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Louis Vuitton anticipates Roman exhibit with Snapchat Story

May 22, 2015

French apparel label Louis Vuitton is exclusively teasing the opening of its exhibit in Rome through Snapchat to garner attention from younger fashion enthusiasts.

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Loro Piana delves into craftsmanship through new Instagram

May 21, 2015

Italian apparel and accessories brand Loro Piana is bringing consumers into the inner workings of its production with its newly launched Instagram account.

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Nordstrom simplifies mobile commerce with text message buying

May 21, 2015

Department store chain Nordstrom is expanding its mobile commerce capabilities with a new feature that enables shopping via text message.

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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Cartier invites The Cut readers to unlock their gemstones

May 19, 2015

French jeweler Cartier is encouraging mobile readers of New York magazine’s blog The Cut to explore gemstone-specific content and find their fit.

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Mobile carriers consider blocking ads as turf war with Google escalates

May 19, 2015

Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.

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Apple Watch’s limitations to present challenges for advertiser, media relations

May 18, 2015

Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist.

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35M individuals in UK engage with digital travel content each month

May 15, 2015

United Kingdom travelers are choosing mobile travel content at an equal rate to information offered on desktops, but smartphone usage is growing more quickly, according to a new study from Expedia Media Solutions.

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Bergdorf Goodman puts The Cut readers in a summer state of mind

May 14, 2015

Department store Bergdorf Goodman is aiming to direct the summer fantasies of female consumers through a mobile advertisement on New York magazine’s blog The Cut.

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