Mobile

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Lexus assists early-stage research with apps

October 23, 2014

Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.

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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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Net-A-Porter incentivizes engagement from 1M Instagram followers

October 17, 2014

Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.

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Hermès takes consumers Elsewhere to reinterpret its print magazine

October 13, 2014

French leather goods house Hermès’ seasonal digital magazine, Le Monde D’Hermès, has been overtaken by curious creators.

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Raymond Weil hosts Instagram contest for new timepieces

October 10, 2014

Swiss watchmaker Raymond Weil is releasing a new contest on Instagram in honor of its three new music-inspired timepieces.

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Hugo Boss touts fall/winter menswear collection on Details via mobile ad

October 10, 2014

German label Hugo Boss chose Details magazine’s mobile Web site to showcase its fall/winter 2014 collection through several advertisements.

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Montblanc introduces app to send handwritten digital notes

October 9, 2014

Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.

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The Macallan shares tasting notes, experience via minimalistic videos

October 8, 2014

Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.

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The Ritz-Carlton encourages branded social media through mobile app

October 7, 2014

The Ritz-Carlton is allowing guests to further personalize the memories of their stay at one of its hotels with a mobile application update.

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Top 10 luxury brand mobile marketers of Q3

October 6, 2014

During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.

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