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Twitter to invest heavily in Periscope to capitalize on social video trend

February 12, 2016

With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.

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Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads

February 11, 2016

Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.

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Versace spreads the love with branded emoji creator

February 10, 2016

Italian fashion house Versace is letting consumers put their own touch on some of its most well-known codes with a new Emoji mobile application.

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Michael Kors celebrates Lunar New Year with Chinese app debut

February 9, 2016

Coinciding with Lunar New Year, U.S. fashion label Michael Kors is launching its first campaign on popular Chinese social photography application “in.”

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Is Twitter’s $1M price tag for branded emojis worth it?

February 9, 2016

Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.

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Announcing Mcommerce Summit 2016 New York May 5

February 5, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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BMW partners with Moovit to extend mobility platform

February 4, 2016

German automaker BMW is partnering with mobile application Moovit to bring its ride-sharing service to a larger audience.

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Bang & Olufsen fields omnichannel retail via visualizer app

February 2, 2016

Denmark’s Bang & Olufsen is helping consumers envision the placement of its audio and visual products through a new room configurator application.

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Why loyalty points may become mobile wallets’ primary currency

February 2, 2016

The staying power of consumers’ wariness regarding security and digital wallets has prompted a slew of brands to enable customers to make mobile purchases using loyalty points, a trend likely to catch fire in 2016.

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Burberry targets younger market using Brooklyn Beckham, Snapchat

January 29, 2016

British fashion house Burberry is putting model Brooklyn Beckham at the helm of its Snapchat account to promote the Burberry Brit fragrance.

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