Mobile

  • No categories


Audi attracts feminine consumers with geotargeted banner ad

January 30, 2015

German automaker Audi’s new mobile advertisement on The Cut features a glittery, pink aesthetic that is unusual for the brand.

Share on FacebookShare on LinkedInShare on Twitter

BMW connects with young consumers via CNN sponsorship on Snapchat

January 29, 2015

German automaker BMW is joining the instant gratification application world by sponsoring CNN’s daily news updates in the new Discover feature on Snapchat.

Share on FacebookShare on LinkedInShare on Twitter

Vertu helps consumers stay connected with complimentary WiFi

January 28, 2015

British smartphone maker Vertu is helping its consumers stay digitally connected on select devices with a complimentary WiFi subscription.

Share on FacebookShare on LinkedInShare on Twitter

Porsche crowdsources global driving routes via microsite

January 28, 2015

German automaker Porsche is releasing a new microsite that allows consumers to discover and share routes to drive along in different countries around the world.

Share on FacebookShare on LinkedInShare on Twitter

Vogue drives participation with It Bag vote

January 27, 2015

Vogue magazine’s It Bag 2015 contest is encouraging readers to vote on their favorite bag of the season on the publication’s mobile-optimized site for an interactive read.

Share on FacebookShare on LinkedInShare on Twitter

Yacht Partners International brings mobile to yachting world

January 26, 2015

Brokerage house Yacht Partners International is easing the process of chartering, selling, managing and constructing a yacht with the YPI Selection mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Jaeger-LeCoultre touts moonphase complications via mobile

January 23, 2015

Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches’ moonphase complications without a trip to the boutique through a new mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Kenzo campaign channels intergalactic inspiration in Instagram videos

January 21, 2015

Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.

Share on FacebookShare on LinkedInShare on Twitter

Zenith tutorializes watch maintenance with mobile app

January 21, 2015

Switzerland’s Zenith Watches has created a tutorial-driven mobile application for Apple and Android devices to help horologists maintain, service and restore timepieces on their own.

Share on FacebookShare on LinkedInShare on Twitter

Great design comes from conflict: Tumblr exec

January 16, 2015

NEW YORK – When building a mobile application, it is important for designers and engineers to push each other, according to a Tumblr executive at Mobile FirstLook: Strategy 2015 Jan. 15.

Share on FacebookShare on LinkedInShare on Twitter