Mobile

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BMW stokes in-game Gran Turismo interaction

July 30, 2014

German automaker BMW is teaming up with Sony PlayStation to encourage players of Gran Turismo 6 to capture images of the automaker’s vehicles using the Photomode feature.

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Nordstrom draws sales shoppers with Allure mobile ad

July 29, 2014

Department store chain Nordstrom is attracting beauty-conscious consumers to its Anniversary Sale with an advertisement on Condé Nast women’s magazine Allure’s mobile Web site.

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BMW provides i-series owners with driver’s guide app

July 28, 2014

German automaker BMW is providing owners of its i-series vehicles with an application that houses useful vehicle information.

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Yoox partners with WeChat to socialize mobile commerce

July 28, 2014

Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.

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Mercedes places fans in driver’s seat with new app

July 24, 2014

German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.

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Mulberry joins WeChat to interact with Chinese consumers

July 23, 2014

British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.

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Moët & Chandon introduces game to spark consumer interaction

July 22, 2014

LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.

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Galeries Lafayette creates in-store trip planner to ease shopping

July 18, 2014

French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.

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Mercedes-Benz hands off Instagram control with photo passes

July 17, 2014

Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.

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FashionLoyal app builds allegiance between brands and consumers

July 16, 2014

The FashionLoyal application is being released on the Apple iTunes Store for fashion enthusiasts to become better involved with their favorite apparel brands.

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