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BMW gets smart with mobile advertising

September 1, 2015

German automaker BMW is seeing a surge in mobile traffic at one Washington location thanks to a digital advertising platform.

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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

August 31, 2015

Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

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Nina Ricci sweetens gaming participation via fragrance giveaway

August 28, 2015

French fashion house Nina Ricci is sugarcoating its communications for the annual Les Délices de Nina fragrance interpretation.

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Mobile flash sale apps lack inspiration, require larger brand presence

August 28, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

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BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 26, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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Chanel checks the charts with astrological Instagram effort

August 26, 2015

French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.

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Luxe City Guides launches all-in-one travel app

August 26, 2015

Global destination experts Luxe City Guides is introducing an exclusive, invitation-only mobile application for the travel industry that will deliver consolidated itineraries, destinations and travel documents directly to clients’ devices.

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Mobile ads prove more click-worthy than social sharing buttons: report

August 26, 2015

Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.

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Mercedes makes match, places mobile ad on Details

August 25, 2015

German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.

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