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Chloé avoids logo fatigue by positioning “Chloé Girl” as brand identifier

April 24, 2015

FLORENCE, Italy – French fashion house Chloé believes that the subject—meaning the female consumer—is more important than the object, according to the brand’s president at the Condé Nast International Luxury Conference April 23.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration

April 24, 2015

Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.

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Net-A-Porter gives readers options with searchable mobile ad

April 23, 2015

Online retailer Net-A-Porter is letting consumers customize their experience through an interactive display advertisement on Harper’s Bazaar’s mobile-optimized site.

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Sotheby’s entices The Cut readers with summer art programs

April 22, 2015

Sotheby’s Institute of Art is targeting culturally attuned readers of New York magazine’s blog The Cut with a mobile effort for art courses in London and New York.

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Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort

April 21, 2015

French leather goods house Louis Vuitton is reaching out to consumers as they plan their summer vacations with a travel-themed effort on New York magazine’s blog The Cut.

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Merchants’ limited understanding of mobile transactions presents risk fraud: report

April 21, 2015

Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, CardNotPresent.com and The Fraud Practice.

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BMW connects families through in-car app integration

April 20, 2015

German automaker BMW is appealing to families with the assimilation of the location-sharing application Life360 into its vehicles.

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Rolls-Royce shifts to narrative storytelling on Instagram

April 17, 2015

While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.

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Ferrari creates immersive showroom experience via augmented reality

April 17, 2015

Ferrari Australasia is changing its consumers’ showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.

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Burberry gives consumers front row seat through Periscope

April 16, 2015

British fashion label Burberry is making its Periscope debut to live broadcast its show at Los Angeles’ Griffith Observatory.

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