Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.
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Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.
Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.
Marketers have been slow to embrace in-application messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
The Peninsula Hotels is celebrating its recently released new mobile experience by offering consumers exclusive discounts when they book reservations on their mobile phones or tablets.