Mobile

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Lexus facilitates social viewing experience for TV series via app

July 31, 2015

Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.

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Twitter’s new momentum could build in second half with Project Lightning

July 30, 2015

Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.

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Land Rover benefits from 30pc lift in purchase intent on Pandora

July 29, 2015

Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.

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How over-communicating can kill brand loyalty and sever symbiotic relationships

July 28, 2015

The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.

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Fortnum & Mason goes “cross-channel” via Instagram takeover

July 27, 2015

British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.

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Marketers size up in-app messaging to retain and monetize customers

July 27, 2015

Marketers have been slow to embrace in-application messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.

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IPhone, not Apple Watch, is Apple’s biggest success in latest quarter

July 23, 2015

With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.

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McLaren holds golden boot social contest to fete partnership

July 23, 2015

British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.

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Platform Pulse: Beacons could soon be everywhere

July 21, 2015

Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.

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Peninsula draws attention to new mobile experience with exclusive offerings

July 20, 2015

The Peninsula Hotels is celebrating its recently released new mobile experience by offering consumers exclusive discounts when they book reservations on their mobile phones or tablets.

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