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Moët & Chandon introduces game to spark consumer interaction

July 22, 2014

LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.

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Galeries Lafayette creates in-store trip planner to ease shopping

July 18, 2014

French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.

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Mercedes-Benz hands off Instagram control with photo passes

July 17, 2014

Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.

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FashionLoyal app builds allegiance between brands and consumers

July 16, 2014

The FashionLoyal application is being released on the Apple iTunes Store for fashion enthusiasts to become better involved with their favorite apparel brands.

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Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary

July 16, 2014

German automaker Porsche is endorsing an application by AutoWeek that celebrates the 50th anniversary of its 911 model.

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Aston Martin magazine connects consumers to lifestyle side of brand

July 15, 2014

British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.

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Estée Lauder prompts consumer research with Vogue ad

July 14, 2014

Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.

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Boucheron journeys the world with high-jewelry Instagram effort

July 11, 2014

French jeweler Boucheron is taking consumers on a visual journey to discover its latest high-jewelry collection by posting short videos on Instagram that show details of the pieces.

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Jenn-Air pushes experiences over product via Departures mobile effort

July 11, 2014

High-end appliance manufacturer Jenn-Air is looking to share its design insights with mobile readers of Time Inc’s travel imprint, Departures.

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Net-A-Porter advertises new activewear on The Cut

July 10, 2014

British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.

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