British retailer Harrods is reaching out to its littlest customers with a mobile game set in its Toy Kingdom.
- No categories
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Online fashion marketplace Farfetch is kicking off the official start of the holiday shopping season with a scavenger hunt across its ecommerce site.
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
German automaker Mercedes-Benz is exploring uncharted territory on men’s lifestyle magazine GQ’s mobile site.
Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.
Stationery brand Bond is aiming to preserve the art of handwritten letters for affluents pressed for time with the introduction of a subscription mobile application.
Facebook’s attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers’ own sites, forcing the social media giant to search for new innovations.
Upscale hotels and their clients have found a new ally in mobile concierge application Porter & Sail.
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.