Toyota Corp.’s Lexus is reminding consumers of its Enform application with a social video focused on a familial moment between father and son on prom night.
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French apparel label Louis Vuitton is exclusively teasing the opening of its exhibit in Rome through Snapchat to garner attention from younger fashion enthusiasts.
Italian apparel and accessories brand Loro Piana is bringing consumers into the inner workings of its production with its newly launched Instagram account.
Department store chain Nordstrom is expanding its mobile commerce capabilities with a new feature that enables shopping via text message.
Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.
French jeweler Cartier is encouraging mobile readers of New York magazine’s blog The Cut to explore gemstone-specific content and find their fit.
Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.
Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist.
United Kingdom travelers are choosing mobile travel content at an equal rate to information offered on desktops, but smartphone usage is growing more quickly, according to a new study from Expedia Media Solutions.
Department store Bergdorf Goodman is aiming to direct the summer fantasies of female consumers through a mobile advertisement on New York magazine’s blog The Cut.