British automaker Bentley Motors is generating interest in its vehicle-dedicated application that now includes the Continental GT V8 S and GT V8.
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French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.
Department store chain Neiman Marcus has updated its mobile application to provide a quick and easy shopping option for consumers through a new “Snap. Find. Shop.” feature.
Baglioni Hotels is looking to attract global travelers to Milan with an Instagram contest that draws on the city’s top places.
Italian cashmere brand Loro Piana is expanding its mobile commerce beyond its iOS application with a mobile-optimized Web site.
Department store chain Bloomingdale’s is reintroducing its selfie contest by asking consumers to upload images with the hashtag #BloomiesSelfie.
Estée Lauder Cos.’ Crème de la Mer is ensuring its consumers #ArriveHydrated with a travel regimen, product guide and a social conversation on Instagram and Twitter.
Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.
Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.
Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.