Although watchmakers may avoid jumping on the smart watch bandwagon, how can horology benefit from other wearable technologies such as Google Glass?
The Wynn Las Vegas is celebrating the 4,000th run of its “Le Rêve – The Dream” production with an Instagram contest that aims to generate traffic through March.
U.S. fashion label Ralph Lauren is continuing to focus on high-end luxury with a pop-up advertisement found on The New York Times’ mobile-optimized Web site.
Italian apparel brand Gucci is touting its accessories range with a three-part advertisement on Women’s Wear Daily’s mobile Web site to show that its product lines extend beyond fashion.
Department store chain Neiman Marcus has released an iOS mobile application that blends content and commerce to promote interaction with consumers on-the-go.
U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.
Italy’s Prada is adding more color to the vibrant print campaign for its spring/summer 2014 collection with a mobile advertisement seen on The New York Times’ On The Runway column.
France’s Longchamp is continuing promotions for its spring 2014 apparel and accessories collection with a mobile advertisement on New York magazine’s fashion-centric blog, The Cut.
U.S. retailer Saks Fifth Avenue is focusing on the products offered by its beauty department with Vine videos that recreate an in-store tutorial in six-seconds.
German automaker Porsche is equipping dealers with an augmented reality iPad application for the Porsche Panamera that immerses interested consumers in the vehicle’s capabilities.