Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
- No categories
Italian fashion label Armani is bringing its enthusiasm for music to consumers in a new medium with the launch of a mobile application.
According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.
Swiss watchmaker Breitling has developed a timepiece that goes beyond simple timekeeping to keep its wearers safe in the event of an emergency.
French lifestyle brand Lalique has captured the quintessence of its brand lifestyle through a fragrance that evokes the “soul” of the house.
German automaker Audi is flying to the moon within the Google Lunar XPRIZE competition in an unmanned rover.
The Ritz-Carlton hotel brand is celebrating a FourSquare campaign that has been ongoing for several years and recently reached its 1,000th post.
Four Seasons’ New York hotel property is looking through the lens of its social media followers this summer with a season-long Instagram contest revolving around views of the city.
In the last month, online auctioneer eBay has seen a record number of high-end automobiles purchased via mobile.
Danish audio and video brand Bang & Olufsen is capitalizing on the wearables trend with a watch interface available for Android smartwatches.