Mobile

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Neiman Marcus leverages Passbook to make shopping entertaining

November 20, 2014

Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign.

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David Yurman uses mobile ads to promote charity wish lists

November 18, 2014

U.S. jewelry brand David Yurman is looking to engage consumers through Vogue’s mobile Web site with several advertisements for its Venetian Quatrefoil collection.

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Michael Kors aids on-the-go gifting with shoppable Instagram posts

November 17, 2014

U.S. fashion label Michael Kors is tying social content to commerce with a new Instagram feature.

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Clé de Peau Beauté flaunts new online boutique on The Cut

November 17, 2014

Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.

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Marc Jacobs Beauty allows for ecommerce ease via Instagram shop

November 10, 2014

U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.

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Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

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Lagos readies for holiday gifting rush with mobile landing page

November 6, 2014

Jeweler Lagos is working to increase awareness among W magazine’s readers with mobile advertisements touting the brand’s designs.

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Rolls-Royce weaves mobile app into upcoming exhibition

November 5, 2014

Rolls-Royce Motor Cars is ensuring that its upcoming exhibition in London is gratifying for consumers by releasing an accompanying mobile application.

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Michael Kors, Duracell create power options for iPhones

November 4, 2014

U.S. fashion label Michael Kors is teaming with Duracell to create a powermat and PowerCase for iPhone users to charge remotely.

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Ralph Lauren uses interactive windows to launch line at Harrods

November 3, 2014

British department store Harrods is helping U.S. fashion label Ralph Lauren gain attention for its first Polo line for women with a mobile-enhanced window display.

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