BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
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Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.
Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.
Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.
German automaker BMW is fine-tuning its in-car navigation system with mobile enhancements that enable a more seamless experience.
U.S. fashion label Ralph Lauren’s egg has been cracked the most times out of the more than 260 art installations hidden around New York as part of Fabergé’s Big Egg Hunt.
French beauty brand Lancôme tied its beauty products to the rich and famous with a pair of banner advertisements and pop-ups on the mobile Web site for Condé Nast’s Vanity Fair.
Mandarin Oriental is hosting a month-long photo competition through May 7 on the popular Chinese microblog site, Sina Weibo, to boost guest engagement throughout the region.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.