Mobile

  • No categories


Lanvin boosts family campaign via Instagram contest

November 25, 2014

French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.

Share on FacebookShare on LinkedInShare on Twitter

Harry Winston seeks Harper’s Bazaar readers for Secrets collection

November 25, 2014

U.S. jeweler and watchmaker Harry Winston is looking toward mobile readers of Harper’s Bazaar to advertise its new Secrets collection.

Share on FacebookShare on LinkedInShare on Twitter

Barneys teams with stationer for digital twist on hand-written notes

November 24, 2014

Department store chain Barneys New York is collaborating with engraved stationer Connor for a digital interpretation of bespoke stationery.

Share on FacebookShare on LinkedInShare on Twitter

Neiman Marcus leverages Passbook to make shopping entertaining

November 20, 2014

Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign.

Share on FacebookShare on LinkedInShare on Twitter

David Yurman uses mobile ads to promote charity wish lists

November 18, 2014

U.S. jewelry brand David Yurman is looking to engage consumers through Vogue’s mobile Web site with several advertisements for its Venetian Quatrefoil collection.

Share on FacebookShare on LinkedInShare on Twitter

Michael Kors aids on-the-go gifting with shoppable Instagram posts

November 17, 2014

U.S. fashion label Michael Kors is tying social content to commerce with a new Instagram feature.

Share on FacebookShare on LinkedInShare on Twitter

Clé de Peau Beauté flaunts new online boutique on The Cut

November 17, 2014

Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.

Share on FacebookShare on LinkedInShare on Twitter

Marc Jacobs Beauty allows for ecommerce ease via Instagram shop

November 10, 2014

U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.

Share on FacebookShare on LinkedInShare on Twitter

Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

Share on FacebookShare on LinkedInShare on Twitter

Lagos readies for holiday gifting rush with mobile landing page

November 6, 2014

Jeweler Lagos is working to increase awareness among W magazine’s readers with mobile advertisements touting the brand’s designs.

Share on FacebookShare on LinkedInShare on Twitter