Mobile

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Hasselblad creates mobile showroom via product catalog app

September 19, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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Porsche Design and BlackBerry create new smartphone

September 18, 2014

German fashion label Porsche Design has teamed with BlackBerry for a third time to create a new Porsche Design smartphone.

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BMW generates interest in Apple Watch

September 17, 2014

Following the unveiling of the Apple Watch Sept. 9, BMW promoted the new opportunity for owners of the i3 model.

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Gucci among brands to embrace Flipboard’s video addition

September 16, 2014

Social magazine Flipboard is now offering streaming video content as another option for brands with a presence on its application.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 16, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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Bloomingdale’s reaches multitude of consumers through repeated mobile ads

September 16, 2014

Department store chain Bloomingdale’s is enhancing its “100 percent Bloomingdale’s” campaign with an array of mobile advertisements across several digital publications.

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Dunhill commissions artwork for weekly Instagram series

September 15, 2014

British menswear label Alfred Dunhill is showing off its fashions creatively with an ongoing Instagram series of commissioned artwork.

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Nordstrom uses look book Vogue ad to highlight designer lines

September 12, 2014

Department store chain Nordstrom is showcasing its designer collections with a look book advertisement on the mobile-optimized Web site of Condé Nast’s Vogue magazine.

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Oscar de la Renta pushes for future purchases with Spring app tie-in

September 10, 2014

U.S. fashion brand Oscar de la Renta is promoting mobile marketplace Spring by adding a shoppable element to its spring 2015 runway show.

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Montblanc embraces mobile with Samsung-exclusive stylus range

September 8, 2014

Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.

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