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Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience

September 2, 2014

British department store Harrods is getting shoe fanatics to engage with its recently expanded footwear sales floor with a heel-themed digital game.

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Guerlain generates product interest via social questionnaire

August 27, 2014

French beauty brand Guerlain looked to social media to build anticipation among followers before the official launch of its new lipstick Kiss Kiss.

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Nordstrom uses separate platform to link Instagram to ecommerce

August 26, 2014

Department store chain Nordstrom is enabling ecommerce through Instagram with a clickable link in the profile section of its account.

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Net-A-Porter limits fall fashion wait time with shipping offer

August 26, 2014

Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.

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Dior showcases classic pieces on W magazine mobile ad

August 22, 2014

Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.

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Bally keeps consumers coming back to Instagram for backstage content

August 21, 2014

Swiss footwear and accessories label Bally is sharing behind-the-scenes images from its fall/winter 2014 campaign photo shoot every hour on the hour to get consumers returning to its account.

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Jaguar displays InControl capabilities in XE model

August 19, 2014

British automaker Jaguar is showcasing the usefulness of its in-car infotainment system, InControl, as part of its protracted XE model release.

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The Ritz-Carlton fine-tunes app to guide consumer experience

August 19, 2014

The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led them to useful insights.

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Luxury fashion labels embrace Spring to reach mobile shoppers

August 18, 2014

Oscar de la Renta, Tamara Mellon and Carolina Herrera are prompting consumers to shop with them via their stores on a new mobile app Spring.

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Barneys pushes personalized content on mobile to drive conversions

August 18, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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