Mobile

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Drive consumers back to apps with aggressive engagement tactics: Forrester

July 1, 2015

Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.

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Armani brings music appreciation to new channel with Spotify app

June 30, 2015

Italian fashion label Armani is bringing its enthusiasm for music to consumers in a new medium with the launch of a mobile application.

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4 mobile direct marketing essentials

June 30, 2015

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

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Breitling expands wearable functionality via emergency beacon

June 29, 2015

Swiss watchmaker Breitling has developed a timepiece that goes beyond simple timekeeping to keep its wearers safe in the event of an emergency.

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Lalique guides consumers through cosmopolitan cities via social raffle

June 29, 2015

French lifestyle brand Lalique has captured the quintessence of its brand lifestyle through a fragrance that evokes the “soul” of the house.

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Audi’s expertise used to assist in lunar rover development

June 26, 2015

German automaker Audi is flying to the moon within the Google Lunar XPRIZE competition in an unmanned rover.

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Ritz-Carlton celebrates continued FourSquare campaign

June 25, 2015

The Ritz-Carlton hotel brand is celebrating a FourSquare campaign that has been ongoing for several years and recently reached its 1,000th post.

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Four Seasons New York looks out different windows this summer

June 25, 2015

Four Seasons’ New York hotel property is looking through the lens of its social media followers this summer with a season-long Instagram contest revolving around views of the city.

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Affluent auto buyers embrace eBay’s mobile commerce option

June 24, 2015

In the last month, online auctioneer eBay has seen a record number of high-end automobiles purchased via mobile.

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Bang & Olufsen joins smartwatch conversation via Google partnership

June 24, 2015

Danish audio and video brand Bang & Olufsen is capitalizing on the wearables trend with a watch interface available for Android smartwatches.

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