With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.
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Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.
NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 Sept. 29 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.
NEW YORK – An executive from Maxus Global at the Mobile Media Summit Sept. 28 stressed how important it is for marketers to not follow the herd and think carefully about how to approach the growing number of mobile platforms as they are very different from one another.
When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.
Italian fashion label Dolce & Gabbana took social media content one step further during its show at Milan Fashion Week, curating an intimate look at the catwalk from a model’s perspective.
Swiss apparel and accessories label Bally presented attendees of its spring/summer 2016 runway show access to its craftsmen, both in-person and on live-streaming application Periscope.
Ecommerce sites for major retailers are being torpedoed by iPhone ad-blockers, with content missing – in some cases, the entire site does not show up – broken links and non-functioning shopping carts, casting a pall over mobile commerce sales just as the holiday season is heating up.
With both Pope Francis and the United Nations General Assembly in New York Sept. 25, crowdsourcing helicopter charter brand Blade is responding to consumer demand with a special service.
With push notifications and in-application messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.