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Editorials

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  3. Luxury on trial: What will stand up in 2026
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  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Men spend more on luxury, but shop the same amount as women: report
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