Luxury Daily
  • Email
  • Print
  • Reprints


Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Mickey Alam Khan is editor in chief of Luxury Daily


Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

To read the entire article, please subscribe or