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Editorials

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

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  1. Dior goes for gold with flashy J'adore campaign
  2. Zendaya, Valentino journey through a pink unknown in latest campaign
  3. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  4. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  5. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  6. Orient Express lends locomotive to 'Mission: Impossible' crew
  7. Luxury Unfiltered: The true cost of cutting luxury prices
  8. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  9. 'Personal luxury brands are finding themselves in a moment of crisis': Bain
  10. EBay, Elton John list preloved pieces for Pride Month
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