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Editorials

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Mandarin Oriental hosts charity gala in London
  3. Burberry transforms customer experiences through digital innovation
  4. Dior explores the craft of Sauvage in new campaign
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. Rimowa debuts ‘new era’ of Never Still campaign
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