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Mobile

In-app advertising is an opportunity for luxury brands: analyst

January 31, 2011

IPhone's app store is still expected to dominate in the next few years

 

By Rachel Lamb

A study from Gartner predicts that revenue from application stores worldwide will surpass $15 billion in 2011 with an estimated 17.7 billion downloads.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Fendi launches Lunar New Year pop-up in Shanghai
  3. CEOs link sustainability initiatives to business value growth: Bain
  4. The hidden cost of retail bankruptcy for luxury consumers and brands
  5. Dior introduces actor Josh O’Connor as newest ambassador
  6. Louis Vuitton marks monogram anniversary with NYC pop-up
  7. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  8. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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