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Mobile

In-store, mobile integration can build brand loyalists: Digby

June 29, 2011

Luxury brands need to implement a mobile strategy for in-store

 

By Rachel Lamb

To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. Vhernier enters Asia with new store concept
  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. RH opens Detroit showroom
  7. Sephora highlights the integral presence of Black beauty
  8. Dior’s ‘Lady Art’ project turns 10
  9. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
  10. Chanel unleashes ‘From Dream to Reality’
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