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News briefs

In-store strategies, Louis Vuitton, Lexus and Lamborghini – News briefs

June 19, 2012

 

By Rachel Lamb

Today in luxury marketing:

Temples of luxury: How premium brands are using brick-and-mortar to maintain exclusivity
How do fashion houses like Burberry, Gucci and Louis Vuitton have it both ways, offering something for both the aspirational customer as well as the high-end shopper? Through an intelligent bricks-and-mortar strategy that includes select locations and painstaking attention to an interior architecture that perfectly expresses the DNA of the brand, Forbes reports.

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  1. Rosewood London opens ski-inspired winter terrace
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Coty earns ‘A’ score from CDP
  7. Capri Holdings closes Versace divestiture
  8. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  9. Chanel unleashes ‘From Dream to Reality’
  10. Hermès, Goyard lead consigner sales in 2025: Rebag
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