Today in luxury marketing:
Temples of luxury: How premium brands are using brick-and-mortar to maintain exclusivity
How do fashion houses like Burberry, Gucci and Louis Vuitton have it both ways, offering something for both the aspirational customer as well as the high-end shopper? Through an intelligent bricks-and-mortar strategy that includes select locations and painstaking attention to an interior architecture that perfectly expresses the DNA of the brand, Forbes reports.
{"ct":"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","iv":"97ba0a5682d4a8c94a4686829037ddd6","s":"2f498d9f3afd5690"}