Luxury Daily
World’s leading luxury business publication
Oct. 7, 2022
  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. Dior emphasizes the beauty of black with latest watch release
  3. After years of pandemic instability, brokers turn optimistic
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Digital marketing proves destructive to the planet: report
  8. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Influencer trends suggest huge potential for luxury brands: report

March 23, 2017

SERMO's index looks at luxury and lifestyle influencers from around the world SERMO's index looks at luxury and lifestyle influencers from around the world

 

By Danny Parisi

Social media has become the overwhelmingly most popular platform for influencer marketing and has provided huge boosts for luxury brands, according to Sermo’s latest Global Influencer Index.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. Dior emphasizes the beauty of black with latest watch release
  3. After years of pandemic instability, brokers turn optimistic
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Digital marketing proves destructive to the planet: report
  8. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
VIDEOS
More Videos

MORE IN Marketing
Choosing a global identity in the age of “Brand China”
Will Gen Z break up with your luxury brand?
From junkies to elites: The six types of men who love luxury in China
China’s lipstick king returns after tank cake controversy
Want your brand collaboration to stand out in China? Get nostalgic
Prada, Panerai rush to end actor Li Yifeng’s endorsement



RECENT ARTICLES
Day’s wrap: Condé Nast, Christie’s, Van Cleef & Arpels, Coty and Tiffany & Co.
Tiffany & Co., Beyoncé host ‘Club Renaissance’ dance party in Paris
Coty defines ‘fearless kindness’ as path forward

Popular Condé Nast Traveler podcast is leading luxury’s new era with empathy
Christie’s to auction Getty collection spanning dynasties
Dior emphasizes the beauty of black with latest watch release