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Oct. 24, 2019
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Marketing

Informal, individualized communications key to engaging China’s younger generations: Agility

October 9, 2019

Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton

 

By Sarah Jones

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.

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  1. Burberry gamifies capsule release with product-themed platformer
  2. Inviting opinion pieces on luxury issues, marketing, retail and media
  3. Bentley strengthens brand loyalty through holiday collection
  4. Day's wrap: Greta Thunberg, Lexus, Leading Hotels of the World and Saks Fifth Avenue
  5. Chanel price increase imminent based on surging consignment sales, says Baghunter
  6. Growth of mobile commerce creates online and in-store opportunities: BRP
  7. Burberry personalizes Lunar New Year notes via WeChat
  8. Barneys personalizes experience via iBeacon placement
  9. Latest hospitality environmental efforts target toiletries
  10. Balenciaga captures private, everyday moments in winter campaign
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