Marketing
May 24, 2018
Older brands and younger brands share the same goals and strategies. Image credit: Ferrari
By Danny Parisi
VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger brands that still have something to prove.
{"ct":"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","iv":"03797d634974718ce492ef4033326b8d","s":"473b523391bc7102"}
Share your thoughts. Click here