Marketing
May 24, 2018
Older brands and younger brands share the same goals and strategies. Image credit: Ferrari
By Danny Parisi
VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger brands that still have something to prove.
{"ct":"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","iv":"c95d992cd30e9573cb36e5b18c2be4ab","s":"d75c26a022b39e37"}
Share your thoughts. Click here