Marketing
May 24, 2018
Older brands and younger brands share the same goals and strategies. Image credit: Ferrari
By Danny Parisi
VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger brands that still have something to prove.
{"ct":"tf1+ZD3n9rE7wGbyxVQSo+OVy9zyOZIdon72v7+YbEmQqijq+WTubDtNoMC0BonKzjkDknGE7sHS2OSt8IJyK+kSzcUjn1GwUBUPhnZbaDQuBpU\/iUPqL59ZraDZcytxOPPGvDGTCDa8ZSStI0+8OQJfwwTVm9bIfGQqiEX2ADKVGHlUYAV5t1fucUazmvc+QHUK6dV7xnA1XVxujPLbll+73jy1ssgEusBoDq9mEFGKJTqJZM3nv0\/NE4z5+dujR1OICx2mVmiwcU+j6pDrXTK\/mGk0mrO7XEDH0qTVrfEV0WSqkzcvlQGb2Kb5+CsIeU+gJ0w7IjkLch3E3Ct7ynuI\/pmrrhu+uKV7YrzcMU2iRwrqSVMe4i8usH+iu+zp4Eb6jdiKygmQO+CoTcsPQWE7jsKPEfQOiS6KL8JGKzAj8vqxaUn6FzKsAid5P8o4cAutjrQkwuJhc+\/HwtPwzocBMyE+cnxrXCuiQ0+cLv2cRQVWFyfr\/P8GqbQh\/F+9vkxBYTpJekAOCKRUwM3PN1LI+jGZk0lfxC0oHF4lTSfaRW\/XcYjiT4f4vHlfHvzK2olqGMelbzV2vnuHUFguj95V0FUyJMpWQqaxMSf1TqW8xCV6ApBiCjaXereFMmLQvEh9zrtgaRfrb26KKB2SohndSBGpuqUJFUsRD1zpaV9vQyqTFjKS8TYw1+fyHtOFjQmxtoIlU3dA07ikYKQTipgPWpMC5XxqGxLztlNS0b3NPc2xzvBgeoiStPIaExIfnL8fwrn4ES\/PowdSmdj9MCe9Hf27xy5oPkFVPVb4m4nsAYUruaMojnLnHlddClZ66xP5et4S\/0sncldCqqLYgBN47JbWs+XoeUo1yXsc8DrEpMEUJgMJB\/ZI1SPUUkzWpu3ZWErYvBv4oUKTh0EUnZIUdcnnJSbyQJo7lM1bCl7PCqSucDHcOdnShpgv93eK3R7Qzr4MjKGJ1b55+gwfKNanpLkmQLK5kYaIDi5HCrNlwCd5Vkozkzw+2\/aEdQ2uicybbUmt04KvittomrQiJLbD8jhODgizX6TAGRZKIzJfKZnwKOm\/Ze75yBb7ftEVJZRnym6sKIf6w7tR8VGygODZ6CbRl470Cge++nGP1cLKIuJ3pNAfl8\/z\/Prs+dw4x4gKxQU\/a5uq0DScgalBbLfIITPoMVNfsuaPUoBXpSyzGpfACq3z8qY\/36bhqgwk92bF6y8q8eSbolMnnlgssttrPfVXvSLl4u3D7j4tB5wOpisPXgZzUqm337LlxFirOsTKbsmIDROH2gZwefMu9vyVYYHdKuEZH8cpORW3Nub1Qsiw25T7Ph0B\/FlblNGqYpBzLMTkWnRerQCiQP6nS+lZ9FwUGbuC4m2VGtkb6gvbZxRW6NB4Qg9pgtwUjDDzmfL1gGcTD1PholF+v3SghO9lrgzOk+H8YyV5oGHEH1auzA6+A7R+yZr5DK0DMwnltvijmiOtgAnTpHl+BjLtjMKm2nV1ms\/h+ENzdNwa9DFsOKCjLTVRwZIRB8p55rzpp5VDCbjKU6q7ZRoNq5BSp4sKsJgJ4Ud9cuKeT9S5kWob67T99cYF35JXANyXxyDf8rjPsrRhUTX0eieuL+uaNpKE\/z14FB9Y5DKLZedhqJACMbgteMn5U1ZX8lFpaF35u9SX9oiRidIOdubmr+oh26XudZKBA1yh0zfQJbeYKktrr57eHo8suf4eAhGAJopS0zt44eSKcZmR5\/1C6f5PiuBI9PgcQ+kOFevoc0XQ7ukwr4lUW5o1qfNxhr24QzJXbmttXcShwrZN\/U3qFCe6rXb2CYQLw5gUQJecdoEw\/F3WhL4NVGOFcdbsUV5l4syESXMMrFTbkKcs3kyBFtVIBnlEKtHQABelbHZnOTGgIGQ8QfUl66MGC2mu3rj+0PyOcZv4FVLApRoMoiiBe7iv2O\/40qCRRCLWRNIlAZn5jHMkR0D4w8wQ9PVJmB5SNdj23AMYfWBM9MWVRNfSxp0QypADgOgOqD\/9Kq7AxZeov1clktWWMVhagEljjVVwZB1ItdQQsvtzUAULH045T0JF50skTd7at9CfqlecQACDyrBGANsybEIQjy1K\/8lTxMmunAgsYggDbwzSk2czSs42skK3YDxtmeMapYRq4qHb11q+p4sxFPco\/RCWxBqEVa\/DIl9QPGDx3MazrSnIdbUmlab5L25ylFDRQ1Sj22JFhhE5DNibKzmwSJXJMdE3IV9Ia5zrxhqklwnab8TNh2MGwlXdhuibiRKC3ql9eT\/7txNHLEO4FZUPbsqAXfGty4w3L3JaSfIQtXlohsNeljlXJnKP1i8gpSx9+D9Ga\/fh8fWk2Kgka4kwq5jymUSsA0\/cLX13YadQTI9qTqnm2Or3dC\/Czfr97IqtQD421vTqmGjmQ97X4AYlr37cfX\/Ijg6aN4N+f+R9CoOmf+wF4T9IEzBS21ceRe6vXv1KesWobIINFT5k0MC5+1wMEq3P\/2UheRip2fkorngLCkMby10\/HXenY3i2Lh2gLGoeI2g+9hAUrqdKxx+96ZeEfCigvpyhADWISbRtrwIsiQpVxATMYqzol7EpeKiboZwcogVH+JV307A6Fh6Ra9dZM\/3m9Eb\/efW4XzQromzy8Q3l7zZ5qFBxQqGSjEOP098KeBKVHf6CwkGAE4qkIhkzGtUOCjsqnROpdIm0sUENLhNxZkG+Qi7CSlEp1IZgGKH4sPtKGjsk15SKLiBXeA9CfReIJLGwh79AJHkliylmVRiVPbuzEeBam9gA07EAgrvoXiXbIV3NEKT8KXPtxWaADBhxPaQbdaurGNQo9vYgWTxdClHKsJQGln63ju8xlzK3a3WDNahSLix6HGJg5644ZRizzGRx1SULUAFnpVwKtJ80TK97NWRf2d1Navxurqc0jJp9uA05Qwry63t4RJM8NRP94TV3sBXEP+BvmX3lg2KhTXUeb78J5EeZ6+XhN8MENfkIXUlQF7h0uiJb+E3p55iSCC04vDX3ddETJXN0DwDsC7E+Te5UGI7dDw3evskAEngf49pPsPgr7BSOsDOpPGYNhnaxKHQcqoIcbzgUd\/ChlyukZM4MNL1jZEHK\/sGeS1WLbyfL7Suts3zseMf0wTa+qmzl\/9hf\/6O+DlSa3PUzd5HlXPxbeId12IIYOoxhzi58S8c4OVqFC8hEbztUBFJvJ1p8f354IA1Fi0dSrmxCL\/ga\/KmZMWIYwCP6Ggy7Xf8YiJiWdDPZI6YfOUJK8oN2q1uAbbxm9JBbWKj5EZDJRSUKAx4t6fiAkvI+a\/z9OuNUxYjjhkLmoetQgZ8CUTcmXLYvUMpch6vixLdsA5jmdfHRS6+ZYHOdc1V8gcTkp3Zi150eu8D3FVStoI4XwjWX9CwSr5vh5rfF6H55FyxxgmK3ZHk9GDWDOd6pK8Ffhx7fphXPeF30MZYFc1zqCmzdeL8qO4mAq3KVpgCfM\/mrd66TrP9yJn0xwqX\/bXpz02pv0fwf4mNoeHVK6X523Q\/hF4Wojnhax95JG2S783wP1FNWa4bFZmVJp7weZEbHLuXmAotrtJMlLYPNHOgWzwtxCmQ6G+o54cvT8vJ4gGJY7238rNxuA8XVvASHWHnu+R9c1xzkmW8Esf9UcPnYP6SSJHNjt4tPwNkXnGR3h2EYojXMtmvsZsEt4OXa8\/Y8px3tcWIppNMZcoeAG5t9WkqANyHeBAvfGB9phx90Ng1vUH7rBjkJl8VnksZ9piLd\/1iz\/UyOtT7A3QUHp2LKWCmonnwd8qYIUR7Dd3hIHXrCC3TPAtqPuhn+nqIM38KvnRVZh\/fqaxKKumFtvcvuohY9sPIzTxjJpjnLgdJDvhsqVXgD3ex0G41Fm97msyvrrPdoi5L0Z2PbGiCoyrEMMHAa32fgYPjestIOdaBZRKBcg040LzHT\/+jqwGo4zZI\/epG2LnHUj6odIoBb8kmQnNrDdFVAP7fROdgv\/Vi2Q5xmViwX7KQoEez20WHLyVQkY\/J0T+C35AhBa9jj6gzt9t91bNcpC5CqDQwTi3E5TZclkKGWXJVNWJwZw7mBFFWMosJ55G0dYc73yEuE5NXFxwJ+CGyMT24W11mWxWfUQvxI9Dn9ZDTPM0MuVlWnVjjMsO2ful0hOs0R28Bqu5swEMX9yCdMugKhRNzbGpwa72ueBVdJ0u33PSfnuAH5lHNsol6+1bkYHJeHVO\/ac0p7tLRYgUwu545cKxv9jBX3At8T6fVoNdsbyJWelnMHjvaAAapSM3NYazilVbYQ7eYN8X8avcI30M6h+ZNM6plX31hQ82dYS5y3jWbE4fq6sC8xaxcxoRRJls5Nh2TkHOfkt62lia6WdfJq8SBx+QNGPQa6NZA38jGAJYShS40Os\/mlVg6IaeuHssBcIiR7JiRKNtAuMOBwZQlB9cqFYa0UJ3ZKD3pNByWMFqK8dYhzjFnNYHJQj92zXvZ7ZO4tBGZdTfjh+Ad0hdq9+K4HlM+IwiID8Py1Co2i\/xGGr++J0qNkhOgHkmZ7tnZ6ErNYp0vD1VWAbsV30qsRXf1BYzJ33zwBRJDvhwCU0i04RD9w+yhvDEbQiRzkYW3exXXfwEOhqQsAJUQfhY3YS8oB7ROciPIhW3u7e6wB01u6SK6LWmUPT3Rhycf4DmgaPGwCEZOoWVSD26Af9CcQ0Z3q\/42qYugGc1iFQSi6sIsFuA32p+DLotviT4GOIPueMWrrL7cBJYeYSQuyXboaN\/VurJfuMuIpLAFjY2YPfKzZTOH\/9NNBEzEsDru3iQmRgpkX8EcZBTpt0srOBWm3YMczIG8zXAAQK0L\/6mcOH\/MpQNcpxinYnOOOvBWVe8hW+Npp2kVVpW9ib8ZnsIZUAYZrO7plkZ\/m4jsd7u0M3pQhKE1RJ7K\/iI2BBS8QqT1dc33VmDy1kYtnb37VmDxAqLR7T62aeKigFbA0FHjTVSS4GHTivPjufGTkJrpqlelrJlJz3jL9g0WwafuQHz7S8MN4TXZt6\/4lXXeDQ3C8+pl149rv\/cAovp9H2hwCSw2dsz7aWmDSVUtjK\/GQCplMEbdQ4d\/Df+24tJsilGXwWvrSERAQaHwPhgCRPTPaVnvu2HbxSNpNUcdnaKpWReuMThPOiJkhZrwJJb1PD1Q0dDlkyixX1IdPCsKTHx89R\/9CQl5+FdvEcQyyglomMlrC+3BxELn97KUsbK3T3pSfhqHu5it4fCYrNHEzKF31VXAfM1TuEPrtfAJgkf1Bo8vWQUHCHYZHitQ+h7SVQKGIpTQYI6ocOEMTiafqZqKoGJBXEF3KeKfhSZ8SoMb3iVJGYrlWFzXVXo4oxIAEcTq15BB9QSV7cmmWbrHapqabqlZAIkR8KxnAwk6Ofvg1x4jaG\/qGL5aFD1tOCkToGsp8PwSUqizPzi3BkcLimVIvSubql\/E7Pj35vDceDH+nfQ4aFE2xhKuWHqZ8F9Jk5M1LA1xIPiQrqxqtqyBMBepD7e7zmYDFtl+W+NCx2+3wkxXyQ6wdfXy1ulDX70Uj6bCjARTSLtkuuOG6afplTd0ARrZWlD9vR6EJJfbVr2WpqjXoRitZhwtV716VTYOTA7y1mqSpHsJ56i5SHafiBDzPTBGFv0Fao51po3ups6czg4j6qS\/lFqtdprcnh7gjbhJFVposNkNUrusEi5YCnJE+6ANW8thWCRENmEI1J6Fg0qn3avCOgrE7toe34Cgf0jtrDXDO2Trxp\/+qFKtuyjMnjMz79ozWdDNLeKPHGFnJUioTaRM3tLj4lrgsVo0eO2LeXUUhb91PndSA0xBsmt81qU8PpJm2y4uEesMbYkGV6f10n2JftjVDXE1nn\/RlW8lURak5tVFzRuqFY9h9ZX\/rjZhEtpWN0Lfrx4+G\/8nYcJ7Hpx8TmSYHEPgxlaOFRQ==","iv":"cbe247b7a99a463f57ab5da557615151","s":"c0cfe7dda54276ad"}
Share your thoughts. Click here