Research
July 2, 2015
#NYFW has more than 1 million mentions on Instagram
By Kay Sorin
Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
{"ct":"F1m8ioY2A+WQRDbhAJ0HasCwG8af6onpMBvvpBLQfYZwmLHOyBNbD4ctp0JEBYl0VoS88sAmp1gzizIN16BpGLKaA0a3PayzKTKHK+CRwtuabi8BUVezerUUqdA3xPwhaThBMB387XQeCLnIXJAadMcLpTLiDuyyfVTOFCWiTdESLiou5b8k0c8XKk1rgAtHnqpmdSNWOfBRCKBmVHAIU9+VJglDjF9bVcp7Sg+rcziZJRIGLFraFXpCVib1\/tLC9rposGEaS6bjDuTjnjNTaAkzF0icT\/03arrPXSUvkHsSS4S4N0BM9Db9cZOUoBTWxz5hSl4TcLArguWdZRRHTbe4YW6fmSzSx+uDKZHOeI6SYVuaFIZRFVOEmKN9kIwVIE\/z4Atq7bcF9hNDdFNnCDD\/tgqQEwRwSR4iuEg+6LhXaF1OxZZMF+ZdbiCVhleNoswatDElRtlUNhPw6oabhRvH\/kFbMRe+Qu54BKCSsGiO2k5bSxJ\/0ZFmfu+r5K1+\/QC8wRbY4gAGNeor5iARjvvFQTvryTXCZZQa8V3RMHRpPN14BVL0vR88D5pgldMfplwynhEKZRQeHDdzo5GI+W28+gJwZfE6npNh9W2+4qEbXcx34ZPDh3IuboB0jVTSeXlp+OtN\/\/7O9VgQoykk9fXAyXjhSJhWcZxK2lPwkNcJmgS4WE91FPRVNbs6DWKKRV8dXev+OInCqcbJ08sY6IVQ7m1klNEIcEvCgA69zXFLX\/xf1KOocY4ItKaKvsLWGUJCoXbfqky+6TEKzPOPj\/h3M76WQn0TG64Izhqt+\/Trurb4KI7\/2dYXRvDsjAJV8AFal8yrOz+THkEXwB+IZSYhGzGIzZ1Vp0JNQSq\/bVX44hGsyE8A0IpC06QLRKKovFfpljssLEkru4Ww6lJZ0jidX8AAwS4kmawkCUXRy4OGkwvLCl\/97cIAnOjP8BOGSpl2ZA4IxJDES22KBI0pNiHF4hILXXPsdkhOGqX0ZgLytNPspocMyWonMvvumMnAlYm6iyxaVqymuTt+t3zXb3qmySPJgXq86lTSihRq7PxTj0+41OaZ3lex7420GgK7H4IWX2aOIqbq0lXZWA56\/h4OyILMaOR8L3FKWwQE261qbRPKHxsMvW9hGPsmJ16nEk60vDJR4M2hqOFmgYv3iiBaiyTlIpV\/ZulaiEe2qrrBYR3Mf6ImnY9RgzRlQH2x9FdPx+xpwFq4gDxhz2jtkxZgYpEdVF1aJCHa6E3kb833nxE9St90\/Q2OB9dM+TH053Sj0q\/a2+a5t5LWWBn3+acITnu9rlkum5kf2ChTMKlTm4xXbVuPm+HAp6DWpyrb75skDy9tyr6tUhFzmprKGvlQ8wnMKPlM74XQzTP94nB+ApHgNm0lbliO6zdOpWkROvKW429JOdOVS6QCDuJgq6yNCLolAxqHPmdpUaFBjyHAqvJl\/HrTcEvdtTcbmChbpw1yc239ueeUN2Yw+Ha2eTrgL+o12QQ1wS0L4N4oPrLG1nKo50lPBsna0PpfqWqjfrBH9k5129\/k1bmWIS1BlON0IInatSm3p5HnXV2E0JmcvWlmbdjRed5PhAQ2Lw8HMhAKjlM7QdSxDwhCcWRLuqBR180XmhCUUGiZ9Q0vYEF953SwboCSyw+gupMfk9wH4eLZz33WDZIsk0TZvg2yRGlAwTDtyZzL1UFr5+yexAyPACdmQZN2Ydgs5FOSeIBJmRPk6iHFEc7aMCCXYuqR+MqtdSa4fXnUHnodry1Jol3xQZLgHyzEGYwWccr0Z4OM6wxllBwHsqD9EneaySVtcchaDl5EHksE+8Is\/vmTfWRmeHoJ1vB9BIOMUQJQpI9QQc\/J8m+vxOV4ZgqeGWGsYXxQQ2vaoiklys2KR1jlxg1xUsNBBqsCppJK13l3lC8SE\/nQLQilTToC45nDnSkSuYZUJcR6Bnn4dxs0nOOBDpi513XN\/3C8qdznRSAY8TKnG\/wxaPy1y6wJPSwhJRbcPYOy0+VQEMJyrCNhaHRRkyC5mzc70x3S4qw8J3i7wcImk\/FmQx64T2EXlK0uW+vY4Qq8Q3u\/Q1yE8OgQlH9JwEseyaVc\/yy9GOt2OO6xDS9w1BjFeiTx4h007LZSJBfmaGMa5uQfUge2oA2YknDuAh\/SUoyPqEDtdZLMzz1ssqdThH8H5P9RTwN6A5HUEiUxtP3iFqY9mzqeJ2y5lnzIQqH\/pOrxMI336qEv\/SFlF2fjXbNOIz+FcwhucEbaPhb9trj7rewCYpOBqEv3fMLF3+O5\/6zYFqjScI0ouQbPyY+eqpqYyzOv0AX974BsTga0gHW\/rDzLmFb\/QDFfPXNukwHWHacmQ4oxnIpzy38P\/hDNHnlJOauA+W4XcOu3U0oCBHxtoZelC7ggFUwnkwZ5xruy0gEGO1rmXGX7X5W6pkXK74grF3DIoE0QCUY2gCQQMR9L160Im4LraGfUrUUwxbRfuLUC4yiznjGzo1rJ82nHZgtvO9mlwGBPFP5L+66Bsy77ED4RVWZqdu6FAc\/54YBrgYkyRcI2yXiyKG6MFYhxCsHF+9JdVRre8ITYI8\/fuQdxGciF3ssMdo81+XVbjFaMxQNmSwOVPKDtfn\/wPsBZaNLr0Wyhex\/8HBwZ8KOO1+SIQodtQ+TCgA4MlvVLFXFHF2BOXoeKHJJpoLGhs6KzdIx\/b8EpFYRIqLT6tJs9nZAB\/Mw\/cMgpHv0I9x2msIKzD9hDhRlz01uXstpi3u+86hiZmFCbxEoNw8CMOsQT2eUtqSq4lbljAHLAt6UJ3TEZaqQ2AJHiw8KyGRhibOIxuT5tPiuq+34DgYwtmdhxTp+lTmesANXXQVV5jlZlcoi\/P5IMFMphPTxVkHfwOwE0v+erc58WxvVpAjTSzPs9itcX4AVT0F9oii2Tjw4pk9UKbJ1q9prx9vkPA584sSjjhx9ANercKCTK9vG2BnbZzAxjHDmBBaxnNU66il9pI47W2SNPx2cvWFX669b0CHG\/Sb8cOXV9tdslL52ocjdgH4aDnkjtRaHAGcYe7cFWr9fc5fBvfXsibJOuRMdcE2k7BvzqY\/3PqJYf2Q1Rfqc5oxPsIdTIp+x0YI+J9cglpbRr035X3bHBlVK3vr2BhpTNQfL5G8wFiQZjWjTLeDfiMZIb1DhvgEbrDqTymzje\/GQRx6\/kGEqY8x+WsM1aLb06eihVAtymlghEdU3FpE6hwL6ZKAZki545EC1bJwA5c64qZvuZCHd\/fS0qdOuPkOoxGPMUDHLZMmIPEYRTG2TRgR6sL1Zlmbw\/FKdjXANldiWoscwDSqjerawuKtuLGQnbQccP0VKoOTCyLNCi8e\/q6DZnKZB1vGrpQ4c0rYnmbemLKaXSvwpsFAX1TGmUEuCKFZRhk3UhgielIKnP7RFg1RMsDInZCGJeHGc2PA6Hz\/E8us13JdUbF99U8m2mpKPApkx+zV7lXVpE35JkNkFwQWhC80zWRtlIVtiX6S5cOkV1iKq8xjDLXDcujPDujywUNIyZJL0NEvas9e3feeObnKL1OShk6wVclHHTmHfglO9SXzu7HwHYp1SjYCC89UfrNPj15wYiUD8qWINZWpsw2yiImASQDpgryBCiKt\/kg2d\/fwTMCw15VbBX1BBjutta3oTLWCkhxVTIGLH55Q153CvZPhD37e8WwCBgaLBGBdLz8lx\/5OisuBK8YkuNkZ+SvpiU9YsZm1DHKOj4ZI19+kmwACp+nFL5u9Kivo6NpCYg366pUsb3iyeCI4kH1O5DaBb5rnVpJwrJCCEvtlOkOHkuBosBCRTnj\/kC+P3d3jrZ8OfJy3k7t3tubwULDFKYU2j9hjADJmlKR2LAj36vKkABZ2WTi6nzQeagvstdFMsP\/k\/uoF4ry4MRhjMlzH\/SJxdYR4yIsyGUKBpxrrvbsw65DNs\/ZeG2w06X9iwF\/q57JK10d35Y+Jdwa1ztbEDts0xPfoTqoFgsIeI3pklVTxv0r6Alg8UunTDiaVoqxGA+A2f0KWaiVutJ5kClXBNXlpTmDhAPmtE5NjVf5j\/d70fPZgHUaG92QCqUeAnTdT8x5ZDl8dCmdRAZEkFQMJFyJqHuzhM09z1yBwf15KhM0kSo9srlom1MzeBLU\/Jum9zzjXW2E\/9L8ZFGPLWabxnaaZnUFzlU2RuRLnNN7+jtNQkG8eTRYKsykfG6PV2y979XVlgy94YcHm1nhOejF+6A4+Ntth8Ch7O2SdMiIhlK3cN6DLaMatTuu3p\/G7n2gJXpn5bZfzqDwlahfZBLfe18F9VGx+fs0K0TrGqu4ju2VEM0P5+9gTVbssOqGt7NG3lwqL+v2nW7orl0r\/MZu5dQ0UdmRjn5Kb0cao9D\/s4tKx78XqbeNabS2150wX7mf5P\/uc94OGqRcIoAIRyxP5CfyNVMrlTI+bO0fPGQF6mP8geDp3luv8zXRu57frWK1FwsjVsfFo8LhPTUb0mwjU49bZ12h67v2EFFT2FISlPorNJOzHt0h+OVeqj+XS1LjF3emS3eLHoDVsd9zjjYE4DD1DBR4MoM5Eo2SgWcGJJK3ii0smtEYWLnmMKlJvU1BL84MFLx1n50DKp2FO\/OxGbrqfgfBb826bg3Se97fxWwPI81yOKpPn\/u2IPzEGlfqfmCT9zD1DU5JfEEoQz0EFUAIwx\/H7Sb1M2pttJMVl3uezFoV+fFaFDzV78oqTOJfKj9sQNa95aiIDu31RbSUyiUPMGUAQY+8NzArAHO4I7L8fhUDomES0N1pdPTDa0t4YZzDIrrFyUur6fRbnamZ5JxTjjRaZccun1VZa+ETtDMfAue2gNuMhWSRdVqpUlQmIsuyCJkk1PiIokG2S0O\/rwd9JEdU\/za4\/M3epUhzULQ44byX0yt0Al\/DXuCy502Qwcif3kOIucpGbLqONlqZC89vrtAEfW19nJBkV2ui24IZZPmLlM7lWH96ZmqfCihgloHyvtjX3aIqBa7cEhReX3YmHfF62BWXx8McZXS9lKUabvOn7knqNH3vQnpAHTNCx8OndwAaQGQU6FAHNGvTBdgkW7RgyPHseph12v3C+Z86FCQjtUvQKt3zrgk1iWvPnmtEHPFcvy7AvXhs8FKbCMS94qgmquxwu8XMzjt8PGeZS7j\/GL6mvAgwUY4bs\/UDfWegPWnM57Qkd081o3hIC4ecp5NghUFxbHBSIdeuTOuGPgdA2zajYR3g\/lvA+T3Eje5RpzGkSUuL6wg8M7WNF8YA\/30XDEkQf9qjqPdPNL8xskTs6nP+VWfhpOk8Lu1Fl2Hgzm9ywwFzGrFNTTMsYFI+ndJenEkZUrezP8AOP3AdwOZK6N8a55I4l1xfKBn3KyAPAMaW14Ze+en1WQy+ck+SWIh3GGxpM\/MaU5V5Dh704IBMPGy1oo413GbB\/gkV6HJpLLCgklvQAz92J57F1OWuOq\/ILTpW87tim1390s1mzS\/K9p1Db3+MrLYeoQ8X68NV0LNbuLzGksIpYFhb170eyrMMidh8hGIUYn8fDg+WBpQA2v7TJ1GpXHHKyDuFS9qAWCkpwM87MPGIRLytGMEdb1jwg\/5S7kF8zQ7lYEBybGrGg9tDicXPsfnX\/raLY\/K+ujFfXDwH8uKEMdZFALi38wRkOhfgi3tX5FKVPyMD2nY\/mLAnhryObQ4gTeI0p0\/\/FSGis4wvDtbSV34TedqmlPg57oixZwXaJz3DtOdCkRI1fLEPCCzHOxHhivBO91OTDmRA3y7swtFklMkAyf9b7pzSAuqPhvyu+NytL9NWdLU0mUP93qkpz5O5sbPJPm15OqLiLZmY49pHe6JBeD+7iTuKWJsMzqVIlmsFinMYSN\/TfZiEZC+bbsMkO8Au+5h+rKHVsZD6aPUoiX5\/vL4MyoRWZGb8eL1Yku3XX9EQyxwZWUjjjvyELvdme24EcJmUTkQ\/P4zJW7au1C6JgA7LPDulSzKnV3f8VEsrM8IP4WwI4gVlJzIeN+hrESNpniO1yJpawC+8pQO0EO3dLSY7VMURg7lXe+Lif10LptHDJoKwF4hKImWaeOIwwL5hVVNJcFwrTjTAOsqABXClBqvFy7m2cb\/kIsTTdo0FD48OhzwVr+My\/s0L\/s0S+Qn+vc9p5N7sC+0cr7RSqm5KpCYdGkmAmM83PHTYMR64sAkvSbm3bYjBv5ANnAjfdBAudKArKnf3Avz0c0vkemtvox6NrZqgLOjkXwyLYncrSHgUggXYmKT5XDjopFqQb8BKZQL\/mItiB3Kcnlur6YMd1o7HXAamTjtk\/ciuVok\/ZyFHdJoaNvnFIWcwOTXXkmlETzPLy+ebVM9hfWoWp4oS6HkHU8RHXvSs0ZILpbyvuyfnlb6YS5oTRciCsbABW2FiS+N1z9hRcrEvIDo+zje6pAhDOQgUX4YoRcz\/KpnLJFodTwrQK3BtB8DP0EfRyf91w8MGYvSVmv8s0k4+p8rtOZO9UaZogHUPgZE4cUPM+9vvx1gtn0Z10ncYzkEG\/YW0XnJ4YBfZZ7OJsI8nMHJUi+YN5mciPXp0ckLV+K3my7G4pp9EAcjOhRV7lm4MQxAlbhYTfE96mXeg29r0pTTV+dRn3nAiN8pJuAV1\/zVmOemo5lty0bbamTVuENzA22nBd\/nYryZT2BauDZfLS7jAI9lsWCYbZddKqHnbBz5Sq0s8vr0u37MZ1XtV+EOw9\/gffK8F1jPQx3mKlIJ2x1xoEz+Ro6v\/lnGalkyBWMc2qqElUR3ynxxc3KzUmCWuyZFn8TD135ixA3W01VsxHd9Z89pFuBMiOljRp0+U\/hG7R21QMe0SCfzyYdwx9dWajuDibq4+Fjz8hs\/3DglhZcRegQTSpYNCHBA3C3xg3Z5bLPU80FgeaYJysl9IIMlLMvde5O6\/\/+RdDLzARQJoqLn+Z5czTeVIkKwpGIhYgFeJlSJqC7jMd6NKC2IPUgonxevaHXcVv\/z4pLLYo8SJop5WG1lUBuAWvIo89tUnBL8Weh2\/iY9j8NgaEfA3\/BAukS+2+fFSWKOAcKORZy3AA6Pan71a91qgcsyA25kllK3\/QO2QeH7gLxwaPn3R24XQiVs182BIp7qAJ8hbRJBL4w1EgLb99eRmc73jvRBuXBZBQP79cM0LRYeUKyBA3IL28F\/cdMdlxNveiAv2BZyaS1Bxn2S3xUDHh8DaKIlJq3dHAGOpe1WoCQjjSecrrW2ZueHi6dMUUOzAOwUd3JySGMWTB0I4UvvnB5KLEiliZDUNv4ddBW5pjVFOYWMERCrudKS62K7y3Ng01o5x\/5rAb+RySgtmZkBr1Kf5bSh85ua8ozPSjJt+fvg5Aho64\/tAKZmK9F\/K6awHJ0V2j7ya0ZXRiFjkqo\/EAyt9T3QXCQZiquF4P6vSFlhej+AOgNd5uvlDO7nNz7qyrDb9VarV82+GMZbw5WjwvbwLVfiLAti25xcT9DaFT3fVnKLHjeUtPW68DlZzdlgL0FyrcMo95SdlIzxZs3PMvLZh+OVdp6r9GIYW8ErQtgvI0yAJuxlsAp6SVk+C0S1EeXpwxVk\/xx2Pgj58osTix3Qq3keZ3DzCc1TS5WwGNDevHgK4000V69nWkv7B5wHbZack0dZnrlzFW\/5Q0+a4WRMzMMNnvJaY66bWFBuh0PYFOnUTsgwRanvLfzJHi8bhkuPnrOXsGXass6S+6RuZtQnUQOPnvm+RHZLSoaYEOUdc3PhmbpaI9Ov1xJCKXQFkE+zI0ulmRtXQNiofQ\/sABVojS+qpcGICY1B+KVCTR8Mg\/H9C3rtT47D6RtIvx2mBXs+TgCv3jmtlsV1XKRk4l1r0xxqDvurNPqCNai6hFB0xJ6YuqhKzi2fWJmHPWyC0RgFz8nbJfh+LaVvd4TPhQhXw9f4TsZh\/4z0gHuo1vA16nuUXAHx0W5Ok28=","iv":"4fafd50cc2dc560de3ad391382a9d146","s":"b52c6756c7005944"}
Share your thoughts. Click here