Luxury Daily
World’s leading luxury business publication
Oct. 17, 2021
  1. Mobile reigns supreme as holiday shopping channel
  2. What luxuries China still craves from the West
  3. Introducing Luxury Women to Watch 2022
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Fifth Avenue Association launches historic walking tour
  6. Lexus sparks creativity through musical, multichannel campaign
  7. Leveraging consumers as a marketing channel the key in China
  8. Luxury needs authentication and authenticity to fight counterfeit goods
  9. Digital offerings, transparency necessary for brand success
  10. Dior goes for gold with flashy J'adore campaign
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Instagram proper channel for interaction, Facebook for reach: L2

December 24, 2015

Michael Kors WeChat platform Michael Kors WeChat platform

 

By Forrest Cardamenis

Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mobile reigns supreme as holiday shopping channel
  2. What luxuries China still craves from the West
  3. Introducing Luxury Women to Watch 2022
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Fifth Avenue Association launches historic walking tour
  6. Lexus sparks creativity through musical, multichannel campaign
  7. Leveraging consumers as a marketing channel the key in China
  8. Luxury needs authentication and authenticity to fight counterfeit goods
  9. Digital offerings, transparency necessary for brand success
  10. Dior goes for gold with flashy J'adore campaign
VIDEOS
More Videos

MORE IN Research
Competing forces influencing retail’s future: Euromonitor
Hermès, Chanel most valuable in resale handbag market
Digital offerings, transparency necessary for brand success
YouTube is critical for increasing long-term brand value: Launchmetrics
US, UK consumers spending more time on shopping apps
Streetwear begins embracing sustainability mindset: Lyst



RECENT ARTICLES
Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
Audi introduces livestream automotive history tours
Facebook adjusts how it counts users for ads planning, measurement

Moët Hennessy welcomes young artists to new headquarters
Competing forces influencing retail’s future: Euromonitor
Hermès, Chanel most valuable in resale handbag market