Research
February 13, 2014
By Joe McCarthy
L2 Think Tank's latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
{"ct":"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","iv":"0bfa93251241f9bfb08d5b23140f2dbc","s":"558c6b9619f4043a"}
Share your thoughts. Click here