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Dec. 18, 2025
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Home furnishings

Summer campaign from Pratesi features AI-generated visuals

May 31, 2024

Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image credit: Pratesi/Hajar Ali Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image courtesy of Pratesi/Hajar Ali

 

By Zach James

Italian linens brand Pratesi is daring to break from tradition, using cutting-edge technology in a new promotion.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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  9. Capri Holdings closes Versace divestiture
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