Marketing
January 16, 2019
Instagram Stories have become a popular way for brands to promote authenticity
By Brielle Jaekel
Instagram Stories is proving to be a prominent source of sponsored communication from brands, as influencer marketing becomes an integral force in advertising and those involved seek out additional tools for engagement.
{"ct":"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","iv":"7c28117564c3959453e744cdf14e335e","s":"26879b3797f14d5d"}
Share your thoughts. Click here