Multichannel
June 2, 2014
Cross-platform marketing is a growing focus for brands
By Chantal Tode
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
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","iv":"968e7ea6dcb5505889e6e217b45886a4","s":"cd49d518f20b0013"}
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