Multichannel
June 2, 2014
Cross-platform marketing is a growing focus for brands
By Chantal Tode
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
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","iv":"b30e890382c09c3e029a04cbc0fc1640","s":"e39baf12cc8031e3"}
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