Multichannel
June 2, 2014
Cross-platform marketing is a growing focus for brands
By Chantal Tode
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
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","iv":"ae01cd8e924f171b88e16e60f8c480a9","s":"895ba9d3490e04f4"}
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