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In-store

InterContinental aims for off-season traffic via wine-and-dinner series

August 31, 2012

 

By Rachel Lamb

InterContinental Hotels is drawing attention to its Times Square location in New York and its Ça Va Brasserie restaurant through a new dinner series, each partnered by a world-renowned vineyard, likely to drive traffic during the lull between summer and winter travel seasons.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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