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Q&A

Interparfums reconfigures internal organization to better market share positioning

February 24, 2016

Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB) Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB)

 

By Jen King

Interparfums Luxury Brands is setting an industry standard through a retooled internal strategy that relies on data mining and a dedicated, skillful sales force to best serve its license partners.

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  1. Comme des Garçons sets up shop in Sao Paulo
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  3. Genesis to enter new markets in Europe
  4. Belmond unveils refurbished Splendido property
  5. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  6. Personalize luxury brand marketing strategies for lasting loyalty
  7. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  8. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  9. Tag Heuer circles back as Goodwood Festival of Speed sponsor
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