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Q&A

Interparfums reconfigures internal organization to better market share positioning

February 24, 2016

Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB) Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB)

 

By Jen King

Interparfums Luxury Brands is setting an industry standard through a retooled internal strategy that relies on data mining and a dedicated, skillful sales force to best serve its license partners.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  5. Patrón takes over as official tequila sponsor of Grammy Awards
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