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Q&A

Interparfums reconfigures internal organization to better market share positioning

February 24, 2016

Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB) Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB)

 

By Jen King

Interparfums Luxury Brands is setting an industry standard through a retooled internal strategy that relies on data mining and a dedicated, skillful sales force to best serve its license partners.

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  1. Ferragamo transforms Italian beach club in branded takeover
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  4. Off the Cuff: A Q&A with Vispring's Clare Schifano
  5. ‘Redefine Your Beauty’ campaign launches at Heathrow Airport
  6. Celebrities flock to East Hampton for exclusive ‘Saks on Amazon’ dinner
  7. Qatar Airways creates sonic symphony with composer Hans Zimmer
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  9. Trust and transparency: The new sustainability currency for luxury
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