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Fragrance and personal care

Is drop retail the next step in the digital transformation of beauty brands?

July 7, 2020

The simplified product structure and streamlined supply chains make it easier for DTC brands to shorten the development cycle for new products. Image credit: MAC Cosmetics The simplified product structure and streamlined supply chains make it easier for DTC brands to shorten the development cycle for new products. Image credit: MAC Cosmetics

 

By Alexander Wei

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