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April 18, 2026
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  4. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  5. Culture is luxury’s next competitive edge
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Retail

Is social selling China’s next big marketing trend?

December 23, 2019

Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That is where social selling comes in. Image credit: SmartShanghai. Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That is where social selling comes in. Image credit: SmartShanghai.

 

By Adina-Laura Achim

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  1. Marc Jacobs teams up with Tao Group Hospitality at Coachella
  2. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  3. What can luxury learn from ‘Demetra,’ Gucci’s latest sustainable launch?
  4. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  5. Culture is luxury’s next competitive edge
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  8. First-quarter revenue at Kering drops 6pc
  9. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  10. Zegna Group global revenue growth up 27.5pc in Q3, with China only laggard
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