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Mobile

Is Twitter the killer platform for brand-building on mobile?

October 7, 2013

 

By Chantal Tode

Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Veuve Clicquot debuts après-ski activations
  8. Hermès showcases the surreal for spring campaign
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Pratesi continues retail push with new Boston boutique
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