Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"adb3bc209d87d470417f0979c58cd652","s":"83a650d2fddafd34"}
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