Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"09767c08181fbc68836ab622d25fdfc3","s":"2313716a63163528"}
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