Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"2115ef976f7c8c1421a79ae75b9fe736","s":"aa6233daee885aae"}
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