Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"fe494a0f7f5694de4e4b0fcf3e24b601","s":"b3ab0afbc7d75469"}
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