Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"70939b1da2df028ab52f67fad8ccd701","s":"629b6e24384c446a"}
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