Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
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","iv":"8f0d70aa4fa3ed109e0483a8181211f6","s":"db8dad682f48b711"}
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