Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
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","iv":"76fad91f61a20db702d69d057b570759","s":"14f55d5e3348d3ad"}
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