Watches and jewelry
April 16, 2025
Premiered at the 2025 Goodwood Members’ Meeting, “The Most Brilliant Failure” tells the story of one of the brand's most misunderstood creations. Image credit: IWC Schaffhausen
By Amirah Keaton
Swiss watchmaker IWC Schaffhausen is telling the story of one of its most misunderstood creations.
{"ct":"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","iv":"9c90ecd29634857a1d5e679a0f772214","s":"f079faeb19f5dcd4"}
Share your thoughts. Click here