Mobile
December 10, 2010
By Peter Finocchiaro
Swiss watchmaker IWC Schaffhausen is engaging affluent iPad owners with the launch of an interactive version of its branded magazine.
{"ct":"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","iv":"72c304f441b20197b9e6e1a0c4af9835","s":"13903ee6f1470e37"}
Share your thoughts. Click here