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Jaeger-LeCoultre celebrates history with social media treasure hunt

February 16, 2011

Consumers can search for clues on Jaeger-LeCoultre's Facebook page

 

By Rachel Lamb

Jaeger-LeCoultre is celebrating 80 years of its iconic Reverso model with a treasure hunt on Facebook, where consumers use the social media site to take a quiz for a chance to win a watch or a trip to the manufacturer's headquarters in Vallee de Joux, Switzerland.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
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  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. Loewe introduces new artistic signatures for spring/summer
  7. Pratesi expands Palm Beach flagship
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  9. LuxExperience net sales up 1.1pc
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

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