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Jaeger-LeCoultre celebrates history with social media treasure hunt

February 16, 2011

Consumers can search for clues on Jaeger-LeCoultre's Facebook page

 

By Rachel Lamb

Jaeger-LeCoultre is celebrating 80 years of its iconic Reverso model with a treasure hunt on Facebook, where consumers use the social media site to take a quiz for a chance to win a watch or a trip to the manufacturer's headquarters in Vallee de Joux, Switzerland.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Diptyque plays with the surreal in holiday tale
  8. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Prada Group bucks slowdown with 18pc revenue boost
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