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Jaeger-LeCoultre celebrates history with social media treasure hunt

February 16, 2011

Consumers can search for clues on Jaeger-LeCoultre's Facebook page

 

By Rachel Lamb

Jaeger-LeCoultre is celebrating 80 years of its iconic Reverso model with a treasure hunt on Facebook, where consumers use the social media site to take a quiz for a chance to win a watch or a trip to the manufacturer's headquarters in Vallee de Joux, Switzerland.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
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  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. Diptyque partners with music platform ColorsxStudios
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