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Multichannel

Jaguar blends lifestyle, sales push in F-Type film

April 29, 2013

 

By Tricia Carr

After months of hype, Jaguar Land Rover released its short film called “Desire” to push brand lifestyle and up curiosity in the new F-Type model.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. St. John Knits promotes Mandy West to CEO
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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