Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"ed219643cd53a94135d3dcf7c7d41ce4","s":"377fbc5079d8dd1c"}
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