Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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SVqvZhSlweucdOee7J+p5d40hAQ8fd5z00POdQ+iz1P\/CpIyMEGNE7\/V4DADFYMRxgr9shlW3mheuHW99HX7NbMc3uR1iSnlATbm8ZughvBUrZSXFmQ9tmE5zi7N7aPBZ7p1BTAwkBjUoNU+eqtwy9gkIU1AolUGPJqaAxwNd4tOBpD3eqUEFRPhEM3FEuV119wZMQeuXUO72w0iI3r4S72dUgQyJd4TvaGn39d6WQjFSwsG3bH4+8g070ChGhqD\/nbt3CHE9xm3i1NmKn2EOKXENaCSoPALa5ay1\/ural+vadJEkI3gXr9ipOUJU+izPDNtzoew3Z1vtWPL6+yIPnWnr3PN8bC+bevhynAwOJsr2l7YrOkCStDOPzXhiU7DjdrWD9FqsLvd5+U3l2CAWxZGV4UJSoqidKy0UOxToAaZ7+VW61Q2Vu7BbjbCTVA\/\/JfBztISzcndQ44X2I8XlOKvgUls4jdrzcUCD+NoQ1G1oH4DGGUKM5McaPdRlWyDrQlnd4QjSoleJCfhWpYE\/pZRD0t6VI+vpCPYrY77eux2Oqr9upvcbYjG6Jc3jVA+9kJMuChq8Dqfgnz502OvpkhEBH5sdiLim\/\/JSw1mjm1aT1ACQKwPbWdStDvvlMNsNDAkDKIjT\/AEhMVQK+Fyrdnu\/DBMUk8OFfjl06CfVnmnbJU+geDJLfg4iQm2xrucmrva4+9u2rdROmq2WurZTipzlzWG2MxiiNbLZSXioinPexefRH19fSCe8OnD9JpgjBQR2cckaCbbhBpnGcyuvojZypq+e1NGNkNo+sbGbUc+fGEIUZHhkk1roB\/ipkAQNgGRkOXo6nW\/jew4s3SHvIa6n3v5sM2q7KIkfjIwh6A7WlUxD\/xSZs3vLHLOHO3vBvc3E3A3sg+4GkfpjlSow7Isqedxij9f7CX+tl+FyvvTxg0Ah7BLdPNEYJ0q3IVbshj2RsSXRE9YBz94qFTib9An7wk6eVs7G3Ud4\/wjOE4CGaziNAeHE2YbyzpcqYdjp2xXzaBDq+M2lM9JCC5GPW684hqQ2WXlF249ONGPHbDPu4CPtqAjKc0\/rQzWJeHsgK5dLEP85pV5BN5yOj4e5zHxC0P8PR18fOp0wtwDnvTysfeqknkg9gxlRWdlE4DGujb9fkhyomzvBT0T9kAs5t3AYbf1J1zounLptsKkyDcnbbCJuA4HxC7BIpiBHkcvMdn22AQtlGz4YBkXIROXsFBTudoeVkeEwV3vp\/h3JoBNln\/8ICFrqMK4Wm4Uhf\/yArxLZxTbT8zJsOE35+jmj3mCN8kFhq8n\/1onLyeHzt\/\/uPvNxaR3AYeELDbNfigiL71PU3D2FXjfMEHj6OJHqV87pdOEqX4KxXcUOU282q+av4GtOPgX6kUXNtdbaEVm1trAU4pzsmmez1UNqSCmfRjOzuJ02qGFU44wmBoKnXUK29CsFw01RoFe4UuZoeVTINVP1qIDqAcgbeJckoyCfoSzqUCop0xnz66Z\/oUFHbCOBMZwrS7IFNN7Yjemuus9BgPXmRs0+zVquoADc639WtUcMGYBujx+60O1xuinnN8XcgCJKpEr39JavBQ7wRcYrBJxAv8C4Bgm6nF7l54mktrkRGe\/oo+cdhocu1gB+NnyMibUjCrTqWB4rcCNYOAWUwNFrxCXvIX7yae9ZD0T9EP6WuZgQMlVlFp25r+Pv9GoTqWNWNq3qtHLumzzUSARrFOcfcVQU4gMdGq3Anm2EG+8Fb2xzy51UncywN58\/rzJMxZtCHIoJvtfYtLZ4uoSfIVctSMUSPBdWAIfyD6ohcpeUU5sNz+ldRuwsCYIaXDVuLd3hb9OQVErybCH8b5vccm2RgR7W8AQIVpiy4c11++ifuvmrgc5ZlRdC6+ihgue7OHsTLi+vVqTIpuOt3736ZGTUQKEk7\/R2Fmtd9C466kB2WTSLWABWHZQFrb4N1Gp2Fdygcfb43ZFnDcSzgN1w76MlmSZ8YSLykI\/MuROFDdu\/2yAe5LHJg4u4g2kCmfJuq8jgexT3+c0sDhvJB\/4enar6GFEeNTwv0mt\/eYg52melBJ+DAgXoMrgQPZne6avx5vVSiT\/4gUZno2VOnCJPYzTSQZOqcuSb9jcYOmaB45ePsYo6jO5YxM7czvU+rp2zgbBevDF4nXeKUZ99NsU5Fd1tH13hrDtxJlivedtdcuC+W5wInsHolHhdoMuajK7F6SmZvWF6SmijPWgtHZoMhZLI4fuV7hrvAO\/w1wu1sLu8qy06o4gPAbaeO2ploFLIzAAdJtEcoA4E+r9+\/v9llE7tiiz1Pi3Tc4aCOyuDdtQgOHfc7419xhXlE3OUuyAe+Ahjt711fhX\/t97ql+LD1rTvUnJ4ICHeyPzxqK9QzmKGi3S+KzWmHEUZEPF0p4wKsmNjpf\/L3I32zF6yDDRFekjspc3sDd9ewQddV4ZPwe7iQRzTFXv5JHX\/jdBy9X6emjmao5ZDDkjy7IflJRBEuDSA1RQZsVnD98VcxAeFKTqebIX9xzSZWiGvrhxkb9yIlFPSmDWzC9LtSMyNW2XUksgQNi6bXKMgZp4CkaRF09tk\/IqJ1dFo9cMs54152EGkDkqORFiPL2ItWYgExjz2XxP\/ZYVaavQTGVrPYX5UEYeQwQS9bfAGqRbAx9LN2tbcA2ex9IefZMvnyqDAPLVk\/UW1C0KympQQ7wwqdMGRyGUrEqaqHVT\/1BWQWFEmBR6\/yqLqK9zjplJa7rv81ipGBIjXbxyERy47LKBI25695FlsYNd7ROe4Be7iMApDmoM72hXCMdfq8A4UeLi67H5J8WviRL6I+dV03u11WJ8rK5v0BizjzDhgA2Bm8TJU7wjcb402+WEE6yUcCUD391Gjio9HfshWPNHsg9so3An5uH673SGSwtKm2NdkBN5Cfp+dfTD8OOBH+hPyHdEMX7P\/3pPXcecAIbVGUlXLwOjWFwoBd2teytQV9cLzKB+Jcv+jZpc+4\/kRzsYd7jdHMp2I1s2n1R4YwtLcx5lWF78PbVRCrE5UD2Bl8KdurG6Kd0EOMhf37H7lFMlItpmB8KV747wYsHNYK61ZtVfxMkDObt2XLBJHlIbQWp+yR+vOIvsXn75K\/L8bmCVojQZFUq94Yw9c1QSGnHAkhEoPRn5jFuRcgaHuezvf3lLz0GEVxHarUlm32+9bCbp\/3bOPeG81qHJJSu7Mja1r9+WLfZ+jxyOmQULNfHujKHn28c29GHzh\/h5ZR4GJwQ1MunQz2VudYxMbweYiuCKHwo9+H+6LdFpOuFe7OXX2s09X5E1u+wHLdEZdREZKZNrDZXo8wXj+4fAdI5eccEiUqrmOD0xGZAto+a+S\/fOau406OCzefq\/F0vL1DizepL4ek9ZNOMnrT879cR4Vr7z3p3UG7BG41ePYM13hvbfel0mMn5\/0dPGwDpJOuLSj7FFgCUNFhDOIlZIOTNVOZheut6zhviTBMaX+Jc4nRjDgSCw6ozunn58E2BMwTw9GZNfJuq2ebC4w+KyKVRaakNDyGHbcJNVL3hJdddO\/rHPxETQV4DY95Cyylh47nkCF6lPH1pcdk1+8q7+Cxek7yIXArIvcNkZ6mjES081boXncZkjyFIX7SOfIFlJW8qXQMYcVDBFbj6+zLphQNBX62chAaxnKaJrW1gLbVnvvL1RUXHac4C8PtL0RGUz6a1PlqwyzfQOoGGubSN8BwdwKUv3RQFg3WSyw7YuyX\/FjIE5Z4H6EQLKrN6xrHaI64nK445tGnvDXBx7Lu7ODEylnDxtEK0drwI+LwTGh0fKC3XFudFcK+\/fAMX7C0wSsxm4oWjCwaIcxfUHn30ajRTr61LpG\/csC0AM3t3THm8CS1XbjY17\/1+t+XVS2b8xVPSg7tZcR7t79hy\/XgfNO5XUrfv3piXYD+\/bq9g56HNLiF9rhzaBIiVwUOcKVWObS0PBvYcvWTTVmhQJhMs5n64RAKxB2Mnp4Wy\/hsVEAXj6WxjwO6uqyMutOTJb\/IDWexnM9jm\/sUzl\/RBpBKYo5quMo5D4G4t9vtX+opcHJ4arsRvSwOZtAqJIOLWywbrxTJo53rxqV5OMcG2dvk7nnLB+l3meBs94rv1XkoEugnSbxor8jhJkHC\/+nVPB4OfPBVA0CuijfB9c5ay4mNXfvzzkTnKjFY+tbtMgzwq3eNLUNxXVvYV6uPrYbCHAAQre+xjNZh0fHTKwtWGc4bl1QWrmpFXQEvjLWqgBlksL6IGRQhPb3xdINbQZ83fhWBJSiJ2b8Yyd4rs7hJGmevKCxN45NtxBp9DON6rpwtzJj6QIOaFYoLM44SIRrss14BH9E3wOthoVt0VoEot4lYiHWTHW4NY2jsKIsMkPS57hkEvR+sNsRQEBKoBI2cPKADR1MDFlXX+HhO7RIuHCPdptqyiWnqsknl1pc3EMjAMuZtBumXfnx0k8tdYnjRQqhlfdAocNhv\/1MGEPGN04HwLr8TSkg\/RKnD4ylr50\/Bd1jeLY2rUJwP7Ga9WKFO45lu1v8Zr6EbsbX7V3O8xTT8okhXv0JHjBiKuSgNPTdrtrBU9tJ9XoMSnOJ5TVjBVwDW5yy7cqkynefQpOCgbciXf\/7ry9hPgcmpqyM\/adR14clSpi+aTzVfceKeqpXO2VxHGOSvKGDwLc1NkubtExHK9CnS+VX2osNr\/FlLBh\/bkq0hlAtM2\/5MTV\/4GdJhgQBmhctSQcAM1clvnEMVI5l7N\/onRAOyKJuInX6FgRGQYnlkTDwL8c3hYMGA==","iv":"c6ded87f38d3fb66af616e6769f19d86","s":"f4518806a558debf"}
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