Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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bs\/EQvIZ6GgUJhwA1c76os29k9bfko73Dvrxyc\/jG2G25AM7JOnjauRAz5YsA7H+hNvqrG9NAtkDzAmsauvWVBAoNJhl7pEYoHAcHBZ2POyFtTMQ2oFM6gl6dXjZe0P2MzAENcnlUNmyjsewQUI3hlra4GK70J20xU4p+dJB+s6uoBZcRqXtPjirWj1PcUfaQ\/Tt78IzMAEXT7lDxriCqfQJvPQb+0ljegKLP0tWsMi4v67g+antqxJvUkFowv4aS6zWcBqVv6MnF\/BKqxp3YgI3bgjtmJRqkupNr2rxYlbExGolmVlOTkGqjLN0l65I6\/dGN3f6php2KOOXDKbCQzU5ndn5OveXrGsQM6QN6kYR+Cpcf\/bF\/W9xKpAHwtxIpycA2gj9H3chMjpCw1oUoun0t2ZxfjVMeLHoP1YmY5nH3indy7i5xzS1ruJopIe39NkKJg\/YpPlufLHurRKyT72u2MntuAXpy1OLbZgKjat5bYLx8wewF2US\/\/7whTTY+tpVZFO9uLHI4OvD68wHkew0CTtNzcvuNlCiHTUUYNJyIBQpGA2OorplamZvCp50kx8+Z1WMZIWkFKVd3T+5ifIFzyeLCBqUehB88arZ\/ULYG+G2ShFewn2h2vpSYPD1OvXEQnMxXNLtwNWUEzZv34WnzYflExnuggApRhW5GQCYoZW6G3z3R0Wmc2tsKgl1kgUvJkeWPEcES3tuhnGbwq\/45bPipQDCLNy\/fwTP5DxTArZxXc37450gnVzBKQHWnD8HnA67IGdclck96NLJU7h\/QXY24mUDuIXyBmY7X7rR6iCC\/p6ceD0\/ONA\/XasYlp4VnGYHKhE5jwduKdpTo1dtc9yyQQDAPDATvkrUTidQl9cF8RSs+cPtBlXfdZxIbf1VaHnp\/NQ1TDDDOkL+9seSnzfExv8eusEzWx6iGaVX3p0Mpv9HAd3VLL6IvnZkrGV1H+ujqLcp\/+zoC+tKRH0v\/FnWO8MCYFZrRaxqkZJVRTnTTOy8I5BiageGSpSVoRzPgudTPI8mI9Y+E61iD8yVnA4305FYg9TkDb0q0tTBhG7Td72Nc935zgd7IUKmfDD4SQtNUV+7rEF8musiLUOKk8nLwhraOp6PFwiKFm\/2UZ3bV6FKKhbTxvuh3Hyoqb9A57myl+6LoHIoXBJ1muaqDrTP2ovqNKR+baucZ064jPQGlBWvb2cNSQzRqNilc5XRH\/kHtK\/QLDryaHsF3sftuFa9FcCwjKWNcy2enx6K1d1mQ4vIsdDBP+8Mz\/1n\/rv481GlUCEt7okkyrZlwq5p4tu5gEm\/vcC+FUafmUY6GFeGnf3\/qyBcrUPDh02tNtuywaJ9gGEjOA\/ZY1kXvKn847I\/pQoqSnaPiNTT4px403sPPrScM8zEoQs3FbgkeKLvoObXy5LX9VdHnsJdiieSMJv4hQ9Z7RmNv9BcPD5GQdprYIS3kjRIZo\/FfKyEXxl2T+VtHbwf7Mkk6z6CUMcynYqcJg5NX93wtE4\/zXr1dlyC+ZI9I\/lAdWicUyDxtrOkF2V9WMVsyK9xsN+MS6DeqwXAc6QJGJUf2MJp535PBMty8BUZOhfkofMCvQF3lZ1wUnMnM9up+GjQs5EonPZg+UlKpaMJhmjndjisuPQyNDxRKJjrlloi0ptJohwO7+dXTtw2nd\/CAZPrFRjMGWOgNBxvcl\/2beY+nToJVXfZOAe5kcndp6sdbd6cp5mVAAmL71ih\/RqesvvV9uauSguuv0j5b\/YmsVh7z5DXN4kCSPtV+SiIoFicKolqrJ5NUn2auNK9Fy60ZevbLmai5IaQwTm+CwouVqx8M+fhLhstjpVTbfjhsgA4\/zucHXG7gUJUR4oV\/MtLbTNypRmeaUhOeLoHQIgXUwhFD3KFPExGC3MG10+XCd6SPR0x1sYQ3k9Nu7UzvsmGA\/M\/kg7xcIykMeuYNFU6G46cwFOQI4GWPZdGl024Vo8jO7sW+yO0Uv8xRDB7DZydA0kIzyjXuxyE3CTYbQxbAyJ7Yuw+6y3vO6q8bPpHef40w2GFaiwG7YRWbPNlmGF0GUjaLj1D+cZjoY9Fx1yD7Wj\/rLg7A80gW7juEmnjTrndS7DcPCI5di7tDvnvI78en4dotdTYLEBhCoAF+D0L25ogtL8c1\/Mqxa91dOaUOWknaIz6MhwXY+09ZK3N9EQq0jZP8QnEYe2tj4Wz8goK8jSTuGEGe3UJMlPHccFBVhqwTtVNbvfN4kmnkjaM0MIKtWQkS1GkXmR\/GFXbjGx6qRn1umFX\/yKcwQjcd4HRexLpcftQe5ymG2d\/DSkTPx5Ho6FYG4ZK7goHMeqQQFdfxMvxulSY9pB7gClk930g3tJ6769qnYlKwP3K63LiIl7MJeP0d3aRQm\/CQI3dPR8YerPMpPrIB5MiXtUBaSmCnBxIrOv0UWTOErBtaSeBwcRu1S0zZpEHTANycLqg98dL\/RxxsHrp84QCWADNCKLGNr5gSt27GvpXFCFYiDT05gLKeEN7VL6k+JgSs6yffb6dgx5ENlzvjtUfWSWSfR99F7Le9raRRCJcd3s+gV4G6qosoN1ZokoIEnam\/c6v7PoZx3vrnrfHXFPPElZoStMvyVxPM1hvVUKJRL86aBLRhTEr3r\/fImB+okJ+GAE3Z+sy29QH5aSO6SzbQqx3SUmceSOtlPFPBQrklXoQ\/64+C+mxMLam1CHXdk8YTgUTJQIFzw7SWtaGMN9eTqXHnZcoefAuCV+6Iix2TGv4r\/hx62GifVXSHvd\/pmedbkpWxnA+o7g4i5tKcfUMrP+tyJePbN84SfvdgufXHTnoR2qaq6Ns7h+eazSfDcusns\/FOIg8S5i+e\/jH9V1kIhflxhKzwVOCFNUPwAsOZw8Ka5Z8cJnpEDf8PESOUn6aKr50w8FOHTLuVrsAhelQxdKyPdK9i16kVhaHJYAyQ76MK2B4X69MnWPqLE5mwvQMHq5ZgsMQjGCyrwCqErQowjDJwIslyPeIjDOU91geEuwubcvobMlK8Va1Iq2bAuhL4tDNlQnAYVUR+yThtMKpq4XuQ5Pf3YWh3u9g4wlz9sdN62gy0uHbe0FsI+FLo5gJorM8u0RaarV6BEPvqdmaEGjZyzqv6otWtR+D0VaG3KhuYg9jVaFN7Pz1gzgTza23VSa6d3AkxkU8nXPByCef5FDRTGOBkXu4zAcMwoNa0utiEc+HkydsQWm1m5lun7k7VPAhlDrkEHLoNldV\/90KXbQhgxu7P6j6ju3kyOQYbrHoyWk1c3Cp1HrQZ5jdJd4VaYBrVFSw6VmVtPQFezI1+BH1RU7EXsymw11QGHMbmOdnw\/BQgNUIE+NU4e29rKiHq1d\/KIJdayaWXXGUtTyiwSW00x4MTzF0XFOvLSMUEJQksDm2RKt+dad3BnN+uoszZIRnVyzCesn\/nWnXwoLqrUKEfv\/r4L6dFMDs2anIZ2ZWJCX0BhfRsP1EclDzbZzCQ9lyrwdUhBCK+KdBpJoJS0gbi4jna8849CTKzuvDj8U9rrLJzRO5GmGMC+ByKMFEF2ipQKp\/8EOeOGqliywXQ\/j0n85\/CPWAza8JpjL9O\/5xl45eCJHkGraf1Ko4OSeahWTmEv36QIcSlMUrTvRsbIw5OM+0EQU1daP55MGzJNqHgEiMyIJN045nFxBg\/tkpKKSjv1h5iCZIGt1kTHLj+MHFP27h3506MXIOv69U7jxAaw5nwO8\/2+t1wFDiBWAgEFNEf3zDyUZIXRpoHMXt7CQJW+g7gp\/HDkbmJS+pDqh2tq1GoI6GWZODcCw4Xcw42+vl1G7b2VDnplYfbKiTQ37HakkBCZKpROBwSIFkHzV1RVGnUabG7Cu0e13yB13X3y5PsDcyKqHCZ3uvokqQYiSkjFJ\/2KutSD2iQXwxLtTI0YZ9rMiYTVLEHVemXCoh6gW7sXnE5ktwhYZucDDOaOKEuKQ1Njx\/Od8doMEwt4vJbBxzWXNc2i6\/OHuM3\/sjx4O5zMYQd57+BC\/p5IqiVWoPjR9nZ2C2m2FqpiUQ+jMQiY7Z5ddqoz8EyZHCktT5K2BFS\/IZDI4K+yNy6\/wSTsDJ1kffV6fq4l1qIguLJ4YDqxSBZi4im1kOC7EvTsX1AKuS29iUFcmhDMs7fJ1TZ8oyZdoDgYiD3bh6oH\/rBdNC4Cw7RquOwz5YQN0mtUq5eqlhFChiwhAIz563ljnGFLZvT8hZui1MTBrkTWL\/nakMNstFfyVn63RRviza3UHuEsFySzQVbl7S+UGEueLlwmgFHFTXJb3qotIlFVPS17o6+s\/dKjGOgA8R9C45MlDUhHELXD5cE7OCW1rXkVYjepqGUHSfiD0TwxzFCepL+r7k0vR9IyecuvHPsNCa8oZorpHh7eQk0LjXJh\/Z+DiLJf85z3RXskyoLJfx+m5i0b8wEEWAH\/kHv\/ZvIN63Bei9W03SJAGLH07PctDh8LS\/1xfVTQEWmMkGG2T7TJ4YdP7C5kw2NSbrL5PG\/a7LKz7QFv2vrnoaoqvlOtes38pEDXulaT4\/HSx7X0ewoYlVJ\/QomtRkvRMWx\/AqW7nLmyfpeZPoBaBgEaylTkRtC7R5vJ9lY6MUjc4kNDl76v2\/+2rEGTi4u0Zw0XvOv9XCjooyTurHYAvIA50BBjF6x7u+I\/5x16YohdnbaA94\/YM2ihfhs\/ha6FTN2ame5uRt4EmzKVEz00yoLTh+0w5OXlZZ205w4AgSOvNTcCxPSY2\/89aHwdEde3Tz0x6Sz4459FgfzXyrQ==","iv":"cc56fa49ae2a907f353fafab48703f99","s":"9b61fdba966cbd84"}
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