Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"7a2f105342f2cfbd159614bb544caa8a","s":"4e1db240c9cebbd5"}
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