Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"5d46831145d2dcb3b8e9e49d25103bf8","s":"8f12f34c7a5f3376"}
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