Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"ffe151443bd055bd841958f5e887647f","s":"0c6038f950cd0493"}
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