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Fragrance and personal care

Jean Paul Gaultier evokes scandalous home videos in new fragrance campaign

June 30, 2017

Jean Paul Gaultier's short video series uses the visual language of illicit scandal videos. Image credit: Jean Paul Gaultier

 

By Danny Parisi

French fashion label Jean Paul Gaultier is promoting its latest fragrance, Scandal, with a voyeuristic paparazzi-themed campaign on social media.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Dior, Rizzoli to release book on Lady Art project
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Veuve Clicquot debuts après-ski activations
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Dior dives into French Riviera with escapist fragrance
  10. Brioni launches anniversary capsule at Bergdorf Goodman
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