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Internet

Jimmy Choo reinvents photo sharing via branded microsite

May 7, 2012

 

By Tricia Carr

Choo 24:7 Stylemaker user photo
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource.

The Choo 24:7 microsite presents a collection of user-submitted photos from select international cities such as New York, London, Beijing and Tokyo. The site is asking consumers to sign up or link a Facebook account to post personal style photographs, which could strengthen its database used for future email and social media marketing.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Waldorf Astoria restyles suites at Rome Cavalieri
  3. Audemars Piguet brings AP House concept to Miami Beach
  4. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  5. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  6. Boucheron opens first flagship in China
  7. Natural Diamond Council introduces World Diamond Day
  8. Louis Vuitton names second edition Watch Prize winner
  9. Announcing digital-only Luxury FirstLook 2022 on Jan. 13: Register now!
  10. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
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