Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
{"ct":"hVlp2pLNrK9zZ+X\/5NssG9DfWIrT5pYYIeo2Q451I2cXxDD+1LNwnqzpEiyM2dTHJJIUOsaHd79JZCv5nnp2wExseA1B93hkFeiRU3Z9cXlNQZoEeXbAi9HvfzcyRgLdIaNKAwJeqfmdWOt8LOpV1n0VDFjUru7gOHe7TWonH+jrN1bUrs6ueMzkEpZ03juiVqZA15ovr6dWmFFz7xYGhitJWr18vEU3KorRd4caUpTEJCccajCZaApQJIaHPTJsoYx6Wj+2HL\/z8q\/lU5b6SBnQlOddQFOrcRLmjuiAUwtkh6Iwn6gS20fZYD0LQxaxGR7yzzBE34MUDeZKF7gf+Z2Nd0WSM7\/jCJujDOPimdM9Cv07c3F6XEqmv\/nWJuphencdhsnwLJU9GkXKEd1xET53itgOdEbTi1\/Fq+SKGXEww1dcIW1n6SKd6qCSujAVcmhmJo0LaPDjO7SggiypNpOrQlMYlj0kRmBLodNbY0wSfGi46K6ga9\/PLEvbDxpAeubbi0Xa+qhuEEqv0+2AWtAIKOxTX6jUo\/LjJBBy8LNcXB\/ZmOMPvgzinpEasDHc6G+yBcb3XZUG73yt1l0gRKY855kTlpj2LAfvK8RxH4Ob8YnqXEBxqSYKyT1kBrdS0AziRN0OurlzGmt88PafzMyo54cHMmtlKo1Da+nMFu+VSdBB97CaVUSJvAki6s3\/Fzk4TCr\/u8veUsSP\/Ev3N4e+AaQy1R8jz9cEL+3imZ\/vxbFET772\/HxY9rmzQu2PPqXAeXWo\/zlChGgISdkjb0mVBxTVl20mTeF63q88UeQWpcHoJ+qCanvsoBlsc78Zrdp16hmXC7T6JKqKCoX2zRrFiAs6DOmF32d7PJwsd\/C6L7Tj470UA2B9Vn07hVZWFm7UDqOHqnCsjIuANZFjf9kgNasY1FkHaYNB9jBe8Wap4RSk0qkLyWutc+RlQHdLYwyo+SK1qfr7jGaqQOvI\/HehCFbkPmueUN9FqR0XHeIL9VYqFIyzwLXQ1oOSGjYI9qc0ljqPoQbyxON5\/XbimtaTq9yGGob0PYbMqryqUaP7XgPreHvo9Up0vemVw4kp6TuFW+fGKfEVKjXtrwHpo9ivMdCHXostlU6oAL+AFddpyuyydgYMIBEtbNhVNWFpLFe16syjwxWvuPwxyuaxV1wvq4fv63RVoCST\/k6jgFvMvNYCJ7cB+ipZmA4zPbcoSwtze4EeQ1kuR\/8+b00hln1GN3i9zZEIwHSR4K1csnEw6sVRDt+UMVpq1B90qWkEyOQ6XUippRxbQeXlMiSijaLbV+Mukbb1Em9oGTZPpSv39TI5eHcR2akzCglILE4FQoS\/DyRYqKE6R\/9SlZjTZJIDsz1t2BD9vMxMwd44bQAaNOrHctp6bzFUFbLYilVwv5jzl\/4M+Bpq0yXcM\/d9oiJ1TjH36TGSKq9sCexgdR8wCF2XdnDCqfsCZH5NU11L4rrrt\/9r\/F7wgYRulvJ\/yNrVynBRJVSyW0Vyn2m9RJ4mZQ3n3NvuYZtQyERofQmN9U\/ikDY0QJgQeCfKmeJY05sS+\/rZql+JM4JeSOX9p80+TFKmhLxYWN7xGO9zVRfE9vb+UX787P72id9kuHc3ZEeA0EPZN5nX7O\/d\/dqRaiVgGyejd8wtAWY6auqnLNnf62P0j6m4vmP9T+CEjRXIdLLZCgaJTR\/XggsMsfPfDH9ce1Ivbjx+knh39Q6OA6nFLWPmSYJHlGJR0gTbLwqhEfVi6LfO1zk1EoCXSWKcSrZg7ZRv2ZglItv701bp1Cm\/AppQDPO8cONZ9zBKMhFUzzhJ\/vqe\/uPDc0P7XZFb7rJX69zFl3b9WkRZG0Uafd9NT1eMcJ+kbnLRIu+RlcF6rDi53smO3b9VXHZxETYotbJSilh8WHHLv9gWG+DBO5UyatnnQnqRL2+ntn2cg4SI5OzFJreMkXC3enn+80cLtXjGBahRFnfnenOqcluujIPfKaKtQUFVb3ihSvYkxQWB0pWB1pQnBt2gxw22qxWUe1QmymqDCqpBF18VWaktwLweUzcz4T1FtqR0dALKPx2f7rH6U00e27WEstxZ4V37AT3l1rYpJdMko7xyrlFy9u95TLMi6g2f7Ez7beEJruKfny\/KqPQ4dW2cqGOcpTGY\/kmCJJoFHz+eDDFG3JKmKBdz7BJ20KW9hFXqHcBinLF4z8tUcfwbiM+EJpy1hBcAJKo1aDTiV85I7b\/WXkufflUgONJB4P+J529Qk+LrfwawIjBXFVwQ\/KcM4oHrqTCtvhvJ1wGrzb0ZmGUEBbXHjWSOSLC2PtK5SBS\/FBLkeIRvIUxXZDsFFKDF8J3\/XICPHlobuXH9ACb536Va0VqjIWSb7nQnjobrrXE+58\/3YaK7py9HSjglC33Zox0xf0kXtqG7H0XLfS8sZP1UJhwHiaydVRGM0WjYt2fJ2Q3I2TV0wof+TAhxk7Hck2fIGFvvuui4PkNWgyhszYl+tqxx28puwo3O6bzVzCd\/5YbH\/karxsRJoUXn\/nMhENK5QmYBKr8eKGVjamoyJLpxcGS95i3gV51E0FFAXBdXyO07p1fr0Qx2FjwL\/hspzfRBKQcb81FphsQmY5Eq+0++xOa2Kg1yccARLS74EQhe0XK1XSUFziUxHcWRS992bUWgxV0AEAA2972su1yA7WBEvRRI8Tmk5oI1EG4kLqc4SW7OvvfUXy3Q8oiouIqyOAzLx9zoifCkOfAGhIQJni9wLzFimtbXBdgw3BL7ybNpQiZdmxlIj\/VjkK2nMUprORHb1lNIPOibBR4hEIBOyM\/KvqwxnNAbGJ4dCXAMPxjAlaobC3feFGXhE+grbgBhCci7VXUGwvFfnoroTx\/Mb6t427sY1pLCzEJns4sqeuW+dCT+Tg3ZBAUVpYsahx\/xqswU4TcizF1dmn\/WeMXBBYd13zoBoLX4bxsSE4dWNBK8ct3U2qly5EN5ncoZ4NR3RDYWwRAxGAMJTsf07iLI2WRN1dMSG1CMg0pEuXuCe3PqWZp1hENhU9\/EaaS5KRBd4PgsLduV43LB44z7KalYMu02dcYBtvmW5+aamAJ+bOWaCA+aIlZh6awpQzhfHa5Qikk1Thi9oZW7NMKTJy7dvCY+ejmMSgvMJpQ\/0rVOIwBl917cUv0RjWVNuXfNjhXGhBguYe59phdEx3Ea3688D73\/95Xv6UMlt5XEfLDYIeYCHhT7\/IaTOGGT2EUxvkyYMFCs2Thg6DoGHQKuHIwMDE5YzX2+D3LK3nvnivGbLx10ZWXiBZQwr81Fb27PwE0fzlEsMgiLtElCTRfRVHcSkrQ8ZEbzy5apUwnK3QHQGNR97OvVB1qSEnal+TwRI8OMrG8TXF3uAw2ZFLp2RJ6pJNETVYb0NCajQTe327O\/oPM9ywx0l6VeCgumAjm7MklzJgjegXl3i17DMa6fAvAcMwnHURekyZhPvhEZVCz199DLCLSRC34j6YSYQf7VIuk+Pzb1zvA6HmmvEm8gYBxY1Cy4fR0LTNj0Jc49FN7q4zEqgX4ZwtwOMNmZ+paCpccsL4ToeYfStiRpjfWBl8apQnJ5fkjwyc4n5IpwW4YhgVnZlZFZPm2x6UbWXrAMxWttO707VZ0K9lkaJgoNZnXRZPhf6q\/C+S5fsPB1gWcCEERhT7qGrlxd+aWGzxmpySd70SLy1PrC7yVl36k7xvnHJFu\/d0TjjqFZUUrTwO0geASy6Q\/VFb3GbCmzOyKPhqrFGsWCq37BcoXwUwo8U5Ip9IMAb5b96f6P0si1SqQBTbd04BBnNv99GbauTaorSOE5ucUBPuGRgYvJIa9inD8VC7ULicCaEGu8MU+7ObeZMAJ4xjwtOcqEJO2hpQYVZjsUIOvY5AIEUghjtuYL\/hfcXF9rjxQQLs81Zqt8dFvSyKOmPax\/loItCQhLJqFMhahQLs+k6IX+xetK5jf1dB7AHFyGxmd3OvjkbhYScsm0B7mTBmnPHOPbFuYnuhjwuDtDOT74DahkyNmzuFCisJPLqbn7wkuGGEncncLYl\/l8tXusoiNyqx7gfwKo+mODuVsIoqD+Zc61ChkrCSmehI1Ee7C0aWny1gv4KpbBcdJuo3olEvkXUn1f2MY6Q\/NLAIpuyBkxXbOtu99th1Vkji2+kCi1Dre4kcaLwFi1MG69njXe9yz6fX54TcfiKZL+tnZqQozpBHPXKOcGH2Gg0fU5oCjN+m2rq8xYHnyTp17RJ4nKzeM1h2uGljehLRUWJvS+JljEG901vSPMwfr51mTcH\/R6sghKXvJf51Zpd9WMVPekRZMFrP7WoCtGzssrSt2B8Wz0cLPBk6\/f\/JcX8k1jQrPBK8SauYV1hFgLrJz6fz1WP6D8LNys5uKrErNg00g0UTGpx7cJgm7kx2HPAa7pzkNf4PboVta0Zg+i75\/fBAgTJM0nxNOPob5mCig2glkvA6GI56kBoBQCTx2nRAv86cUGoi9wXOGMTeXvjImTSF5nk1oUL26oHZJAici3n1IO1RfZRDLolgPAe9SHL+1o0Qn9VL4Ht6nbNkpsKk1y5EfteXdb96lqleYxuJJbdtBIQofyx0gp14plvJ1gde7kkJhuTPa0F9BQDnFrXGXPAXDNKfUitl9QHjMa0iTeNvihcxNFbt791ESkoa8HZ9a\/IoA6FP8FeRTPhe78I9aNKoYqrN2rxj7pXPLyMN2QHLB8qqwAL8DsqiuwiD+FZ+cQLoMM3xNinT3J57ei9kraPCgounuNAc6YQ0P8C\/nKEFfkffbYASJ7fpkzsm7d8SscvEpyaBAdRKnABHxkyItrIBlqYg91d9ix4up+t3MidXByiC9VsfUwpSjCRnZAObcqS1UydUhhg++C7kgHOyCjjvBteS8JlhLHvU0JpGt+Fa60iSrBUMPcKBk+iCg4IGgZMgimesmJZsJlcIyrc4nJnA0qYatL074wb0y1mk8NunteEpagSIPnx4dXbNmRV1O8IvDiUhWVX6C1KP5GH7gR0Et2YwSBcvUYWV2GNwZy7AdoF0alWrLuqBxfZcyJ2HQWXrE+6QQHjMhlNvgbVwAwcmQv9RmOmxoOOUoAvyDWp1QwifjnbQHdKDwH4OS8Lw0ezlLr8HjSZKcPIphzFoTk8DTYuk2LVoIoFYSZ0u5f3QXpcocWKfwd\/r2rdWjYtzFPhp2LGX1Jthn9zvbe6ctY78T1ZFhx1Dp9odoDnK7+UeVkTQbhDlbBQHn1ZRkmoyctByTLqFkUvTE8XBAXLtAufVYr8bgWGwBoPxL4SiZJrC\/dKr+a0ZISZOhmULM0dETYFeLxI4H5F3KGrY8VC0nyCN8s6wefQmNmy2RnaufpCQr7rx1nbSCW\/jpKGWv2hoCvFfXi6LO6N9j\/+7pheG5qazQ7qHKhykPjc2vjsUWgMgP6Zkv18Segqxj\/c7mSti9ejPAKZk2RxHhjgFVDgs2E+lg\/4QkKz6mew1IRgLqHl24SUkWRev9tFDymoIrDiahsPl632MrKkm39is8DC5CYSpVvvi7LVZIUuHS7XmyO+9RhiGBpaAhG73AozGRKpPvCphrx6ZpgsDKKqkWzawM3DeTEWyygAZColjSW5PjM2op\/x4OhFKXh8LgK027gKJC6mUW0Rx9ZU7dR3xehzTmNSMvXU\/nCr3irze+dRbvX0YNTMH\/EKnG1RqS27Qxp8lkteiE39seZ1BCayj2a88x9SDh127OdVuHMBbaqMUxIHiN29naTtD9JXG1dp2oGaRceQrnjj1O\/whsbSzgZvkefM18IZImduf1js5r9isgBb5jUV5VtxUYYhtJ4bLWBqbIthDsRIAzRrhojiaYtv4OqKymnMvhezOMDGNq3TPIXbttXCojki\/fs\/OKKkbvfdtRQnE+2S+PNI78Rc0pWdGCsvhd+Su9sboxubWs94FsSwNhhvmP5Rrpz2I4tnYupE0SjqJ9SOynGdpgYT1GU59OARoDGVC8NJwnMVlDMN2+bAD6Ob0KtLNLPzQCSorn11a2mL3XpwcPvPsRPTLl1twvTNi1KxgQujWS+42n2eABI1UE\/ha0c+QMSGrhanvyTBE3u\/52htaE5oM8NrXVqBz5SW9x942\/xsArOBGfh2cheFgq9duE2xiBnYDd\/sY5mcdD8HIf8Nr6MLsNt48aDBVh6wd+EqDcixQ10KxaS6\/QWAEsU+u3vYiYx5WnYT+0FMS0IwhBdrZG4RJL2WOgR\/nVv+nmDqZflkT20egAOR3dkDxNPUaBfza4tMj507\/9Q0el8xP06uSpHIwljHfXKNO51LCkEOretygDDhXKQ2pri6zc68TrGbwXsd+DiBLSggw98BaZTAIWI\/pxq+pBjhPpTgXGHCPsfqXXxyM7cIJ6FCBR8DVPgUXuSotQhX3InA5T0TBh+790sNXFxn2O9Mv+b1koqIHrw3yvPgRp108lHYvRc4hOLUW4Bh+LgjZHL9ap4p6qAIpKshDj7iGzsXtZSlMIT0RrLvVG6SgcF4MQ\/oZ513UOqgeib3xEE71T7bPmECDAk3utFqKWD9lmRJKzoTW3ctyk3G57wEUga8cto5mFpmPdz+LpCjWkYR6qGLbqAuWZOI7jHkIgEWthQX+lNdopWoYgjP4JbzgbIQAxLVd7y3xKooHX0lKFVUZ0wKXGSdzmgPUb\/N0gYD0WQpWKy1Cri8jnycVdj79+bnVrrRDcbX+sHEitfkuQ4CMeR6Yh6NvRLzem2H+np35voQN82c9n4G8lhFoeMA1dehL6xiIxJ2JZZQAddf4ueTvnicTx4XnCSlOlOfx84pnt4uEi0AqIxrret0w0KCPfohp7fTYloHlcF5AYiRuQuilGS79CQjzDPE5mvXC9W4kwL4e3NUixGgVulgDf8zQY8nzS0MpiQdsDBJO1eSgYqCeEUCZOKWSMjC9y5p91qElNlC2\/ra9Fh5vdFOG6WscX4vhwSmTyev1YQOigtaiGZWkp9GJ7bmNw1QNRCn66jMGHXdok75DM87tKAcaYwfPCmJjItVNJ1vd0FolkhiAGr3LKKvLSDGQtWBZokw6rRFLyJMdfDcZHNziDZPPtrcV9nDosNr+1BuEbMmVmptwOumiHOpzAYSAr9SOF\/p9kSzcnyG+qf+lm6g3BqQ35xQyxGdxmPKfXAe2EMMt2GZmVidqcGVjCCLqkmPlHeRBeHVcSHpJjXlV89m6gJM4F9xWnE\/SdSchvDH5lfJABSMqAvILFH+DkiAh7WrwaBX0NFhbGSiAX53UY9NiWvRRq+5mTi6lTjmMZAccjc2+mBQCqHn3hiVWWFY6gkjkMWbDXZzTiqezGdSYRSkq85eBsSCD2i4Ty3NBsT5aKrL\/AiVTvgEngZGqCFD3gx9RHiMmPMV9T7rINOatvYITuBzq2R4Yd1TSaLrbkPFX\/GhduvyV0A8JBm1LbVLHxI0fVL2tpPGXQSl2fMKUFbjODaw7mu0V9ph8HdUOFnw75Nyk8BNZSz1sPhLvQcqQH\/yhcrNBigRJj+GHymYOjns3Keqzxitpp+3rBpnvvjBqQvluQVpzhHQLVy\/OPT7Q8SLyyjvI+aKOJBQYJ4dFIjgT4hukWFGK2bouq38NIKoP8X6WnsCWM3uYXqqfo1H3GHhYqpffRJ2peA5BoVtQ3XRatF1Nz\/SomiZ69sI2DZl6QYB+GiGcdzrL2jRuOHjSz6JSmSOvH9cVkieTfZ12SICXcdZX5hQNwNeRsO1xSAOx5UosOAtGnKKc0G93xEAeM5uXgj6PcUdbLypuDgMHjuITy2\/CQDkGljsdPHwt5Pbojeym7eEW709quYp7AoH6ZsVzyw6iHfm4GpgkykD8ifqBqY16VgHHHvye8A2aYNIMi1sUuZaNTtJcLmuyEpH71+xfQ\/zWxS3bN0E4DHm9upZm1EPh9Rl0oAIOLgUQrOwhA9JwO1u33xkDWbcn8I58vLiUuHVOsFeu7d2WVv5FtXOxJ6XtnV2QTTPUJDNrMu5qbC6Z6+QHgLkIo7rdMVDEr74Y6C2B6QrPIV4SU3cUxTG70atQzG0768etbbmR0ybV5mrRDb97p7QeZWfc9+pn1Dc740M02dZ4nxPory2KA\/\/u5M6hPs6HPhY4NQ1PL\/TyYEYH9xWNb7PApWuorRqz4bMaueoLxWnlI67hd\/UdgLePBrN02LTPUrnbCLx27DRy+vtI5pegsO0Y1YWnYhaVFZ2ZuQ6jqrKfo05nRMUg2ktCoR+XoA8HD6YNJwoXvm4Lo13STr9D72I3gVrGqxtf0zQbgfRdT+YC1c7BNVTAaxz0R3As6n9aFZfhNH0qyw8TVj7Z516P7eeplgP7+e8y13sThrjd9tDcQr3QBJJ7mxFpC11ThvNW3mztoVwv6wHf6DA0TM4IJFbL9TrRk+ffMa7l+b1TVGon9PUE57pp4IfceZEgHaHBAT8aG1Npo\/EqZxOf9lwixA55lc\/ItXMddtQxKbw4KefMKI4iGRHZPIwaERzX9+zp1lvUgSiqIqZoUK3tq4wjxjV2\/ORzCn0rRP1y9jGZylwOpOF\/p8pTcWgqPkD1obs6HeGLkkHtGoq0rEyLVFZ6ayvUVzSFWuPagTyzqYCIQd7lVnuv9MPF\/BpLTNjIyWVKcQ3z7eNW\/eBRcV5j9VFcD85w+ozKBxU7c7kbCmSqAB1W4heN++Kbv4WzwKUJ2qB3h8gYKyWt1dPr9FHfGcJ\/yxQIY4xRB8fgXtPFczcRUZY4ms4QlBlSTriM2UkDjTz4wrQH+vjH+4UO5TaW7DLaLsclX4U+pF5HLevC3Y70jb7lunvaI2rgQdiW9Y2y65j650BpTLmnchhMvaddybg89w+6\/20ZURL7sHTscI9wlGR5wlbrKYL22r0AHZZaE\/wtVD+Bp9\/srcOVvWEGr2fZC+5IBTkTBfi0JTddMC2SSGJBod9PjT+JD225bkq25ngp\/xaS21aQGUJHz2nGooKcAwLZIViB84HSPDQzRJcQRAvv0kyXsHFsuc92rkBReYw8AivYR\/KI90wHYeZ0YCFpu1UZxBtnrCPjauFU+JiLJuNLd1AmOIejB5InvwNRxd+M+aNJqlP56rpkp8LQT3IwSSWp6vYuvwqQXhvjktrS2oHutbNpXwVO8vPqjChmMLMiDM57Q3s9GfPVL0cVlEh16tVP2visSM8pTZ1e5zat2\/r4z3rzZhJjcOrxZG\/XnzMQth2mW4fhqwKSt2zKhp39o2YMjvGUhwzlhNosLqyVvWcNDZRyA4vKDDN33SaMLk11DbvUtUYXU4RQKDEOGncuE4cNfxNat2ft+7ht8sHvGPAli7B0wvEQUpevuJ0qBLEUTQgRjg74\/+EefBAzFqjj2mi8yo2bYq1\/yzA2Yt8MBFqUxLYR8uPS1SJ2a14VP1VF196ruUhvSx9RcBpeAI8fdLfsqDH0PtYDz7bUDkrs7vk6eNVjFwrNryUY7oDvnsLAEN5\/CHPE23FcuZsFbdKvAEoKSLGtUl5RoJ4Qpulb1rcisq05sK0pL+LBnDszD8s0fLTiren4Zkd+LhPv0idSFRdCr3xDkwsN\/1lXySeFplYAZDkSy2rKVw+4VJR9LR\/LzpY3PrFvo8ck+ZqgfNR\/SXCNScIA\/C4ecBR74cLhdX8uDPewI1f\/euEpkkDkCEKgL0F2JfkdII7x8xsskaSA0nEA+DFfvuCwCjp9RJPR87aIi6LH9e5flvO\/4qllfJoNmx\/LhEqb8ZhXt+Hsl\/mrcheIjq66zCZx9cDrbnh011sCvqEvsjFfd47w5PVn9EumBYI8qC6P5dtzgbrLNNepU=","iv":"1f284f55db7ef36aacab8e7341d8c0b3","s":"fb8acbcfb7068757"}
Share your thoughts. Click here