Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
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","iv":"a40c73c0ee96ac1b7ca5a5ff576fe82b","s":"8d32f3588ee4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