Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
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","iv":"6561043dc8808377226632af8a6f21b8","s":"73115b90519c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