Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
{"ct":"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","iv":"2ed7d2c9b1705de7540298b685071cb5","s":"89c73c4bdf9b9822"}
Share your thoughts. Click here