Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
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","iv":"d9264c142da3a711884d4b52ddf19552","s":"ff710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