Marketing
June 22, 2021
Louis Vuitton experienced a 46 percent year-over-year brand value increase. Image credit: Louis Vuitton
By Katie Tamola
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
{"ct":"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","iv":"0dca3274c4fa45bd1cd124171aa40786","s":"fde50578dffae647"}
Share your thoughts. Click here