Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"3ffd0c008b11c4b5186d04112b0b3b89","s":"03b3a29af3017b02"}
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