Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"35587eae8b620422b9d348fb3e6bdcf2","s":"fb44add1475bb996"}
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