Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"09760492d1fdc56eaf7d58e2dd7ce5b8","s":"e65a06fb20324664"}
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