Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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