Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
{"ct":"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","iv":"4257ee7be5e605badf34fb07be533445","s":"b012d1689d5abcd4"}
Share your thoughts. Click here