Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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