Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
{"ct":"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","iv":"e80a4d1e90d64969c993d7206f37b81e","s":"76d372f4c05b7c96"}
Share your thoughts. Click here