Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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