Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"82d7dc17f47feee7afb8c071c4de4215","s":"3cdfeb388b985a76"}
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