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Multichannel

Karl Lagerfeld expands into fragrance realm with multichannel strategy

March 14, 2014

 

By Jen King

Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with an interactive digital touchpoint approach to increase awareness for the new range.

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  1. Introducing Luxury Women to Watch 2023
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  3. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  4. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  5. Annual revenues rise 15pc at The RealReal
  6. Chanel's Coco brings intensity to its scent and marketing
  7. Bentley Motors halts production at plant headquarters as COVID-19 precaution
  8. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  9. Aston Martin opens showroom inside The Peninsula Tokyo
  10. Sotheby’s inaugurates Paris flagship with dual art sale
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