
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"82bc124a77fd9ec857fa0bc079f88c61","s":"906ac84ec96d6ea6"}