
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"fb781385415325e1196a42fab0831bd9","s":"fdb6cababae96c63"}