
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"59b75f2cd9ac56da74ab52e9c47f61ef","s":"da68c76fb7756c3b"}