
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"49791d12b394116c4a8500ed098ce039","s":"247d15f5fb06b7d6"}