
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"8054ab6d7c39ab624585784482e3a8d4","s":"b5ef586651758ab9"}