
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"12782e3c4687cafbd2debfc031ee249b","s":"b17c1cba465430f9"}