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May 30, 2020
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Multichannel

Kenzo enhances Printemps pop-up with interactive mobile app

August 28, 2014

Promotional image for Kenzo Loves Printemps Promotional image for Kenzo Loves Printemps

 

By Sarah Jones

Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.

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  1. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  2. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Lamborghini turns to LEGO for replica model of its most powerful car yet
  5. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. All eyes on China for luxury’s recovery, but no guarantees of future success
  8. South Korea is bright spot for luxury in 2020
  9. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
  10. The incredible Indian luxury consumer
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