• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Keys to luxury automaker success via TV commercials

July 2, 2012

 

Luxury marketers such as Jaguar, Audi, Lexus, BMW and Mercedes-Benz should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.

To read the entire article, please subscribe or sign in