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April 26, 2018
  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  4. Mercedes unveils “ultimate luxury” concept in show car
  5. Sustainability, Asian markets to drive global cosmetics sales: report
  6. Register now: Women in Luxury conference New York, May 9
  7. Mobile apps are the new luxury department stores, says YNAP CEO
  8. Balenciaga, Gucci, Vetements top Lyst rankings of "hottest brands"
  9. BMW previews new model in mobile racing game
  10. Le Clos sells most expensive whisky ever recorded for $1.2M
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Television

Keys to luxury automaker success via TV commercials

July 2, 2012

 

By Tricia Carr

Luxury marketers such as Jaguar, Audi, Lexus, BMW and Mercedes-Benz should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.

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  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  4. Mercedes unveils “ultimate luxury” concept in show car
  5. Sustainability, Asian markets to drive global cosmetics sales: report
  6. Register now: Women in Luxury conference New York, May 9
  7. Mobile apps are the new luxury department stores, says YNAP CEO
  8. Balenciaga, Gucci, Vetements top Lyst rankings of "hottest brands"
  9. BMW previews new model in mobile racing game
  10. Le Clos sells most expensive whisky ever recorded for $1.2M
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