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Mobile

Kiehl’s exec: Mobile is new way of looking at customer behavior

October 16, 2012

View to a Kiehl's

 

By Rimma Kats

NEW YORK – A Kiehl’s executive at the Luxury Interactive 2012 conference said that mobile has opened up big opportunities and the company is continuing to use and test different mediums such as SMS and tablet applications to drive consumer engagement and sales.

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  1. Exclusive Resorts announces intent to purchase Inspirato for $59M
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. LVMH announces new objectives for Life 360 environmental strategy
  5. American Express introduces Zync card via mobile ads
  6. Dior builds five-story statement flagship in Beijing
  7. US luxury car market expected to double in next decade: BCG
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Gucci studies connection in spring/summer 2025 campaign
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