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Food and beverage

Krug blends Champagne, music through interactive experiences

June 22, 2022

Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug


LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.

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